Techssocial | The main objective of developing a good website is to drive traffic towards your company and establish your online market visibility. Special features and smooth UI/UX are some of the added qualities to enable your website to drive quality leads and convert them into potential customers. The lifespan of a website is very small. Every web designing and development company India is working round-the-clock to keep you at the top in the competitive market.
But designers usually make the common mistake of focusing on the designing part and neglecting the content part. Infographics, images, interaction, and other features together make the content good. And only when content is rich in quality will it be able to attract potential customers. Good content is the key to building your reputation. So, developers need to work in parallel with copywriters during each stage of website designing. Let us now focus on the common mistakes that may occur in the process.
8 Common Mistakes That a Web Designing and Development Company Makes
- Designing Without Considering Functionality And Development
This is the biggest mistake that all web designing companies in India make, thereby reducing your website’s effectiveness, causing the whole website to be redone again. Marketers should think about the layout first, the interaction process, and how to navigate the pages. That means each page block should be flexible in design. They should then discuss the requirements of the page block with developers, which will help both users and copywriters. The design should be such that updating can be done easily by a non-technical team.
- Not Reviewing Existing Page Ranking
Marketers need to check the existing pages that are high performers. This can be done from the search console and then retained while revamping. Similarly, professionals in web designing and development company India also take care to delete the underperforming or outdated pages. This is a twin approach to improve the quality of your website.
- Separate Mode Of Working On Design And Copy
The content needs to have specific features for SEO. On the contrary, page and block designs are dependent on the content. A ladder-like working method must be adopted, and both designers and copy teams work independently but with regular collaboration with the other. Something so long format is preferred, while in other cases, short visual content is preferred. So a collaboration between your chosen web designing company India and your content development team to plan the page design and its appropriate layout is necessary.
- Neglecting Metadata
Although Google search console doesn’t always use your title or metadata in the ranking process, they help you engage searchers to your page and convert them to regular visitors. Always note if your developer is installing open graphs for social shares. Images and their descriptions often act as your authenticity establishers.
- Neglecting Images And Graphics
Properly sized images are good for attracting potential leads. Having a lot of images in multiple formats is always good but do not over-complicate the design. A top web designing agency in India should make the layout so that the CMS can resize the images for all the common uses. Size compression is also very important because heavily loaded pages take longer to load, which is another major drawback that you should always avoid.
- Lack Of Internal Approval System
An internal system for approval is always required, so that revision of content within the deadline is possible. It would be best if you had several people assigned to each of the elements of the website. For example, a brand person will check the visual, a subject expert will check the factual errors, and the digital person will see if the page is correct and complete. Even additional layers of approval like a CEO and a CMO may be needed. They usually give the final approval after considering all aspects of the company.
- Undefined Website Goals
When you hire a web designing and development company, they will ask you to highlight your key performance indicators, KPI, what questions you need to ask, and how frequently you need to ask. Overall the goal of each page and the aim of your website should be discussed first. So the KPI for each page should be analyzed and set as a target. While running the website, these analytical figures act as a benchmark to measure your website’s performance.
- Lack Of A Continuous Post-Launch Optimisation Plan
A web designing company India will surely build a new website and launch It successfully for you. But the success of a website depends on live customer feedback. A post-launch live optimization will be required to maintain loading speed, development cost, and data traffic. The best idea is to launch a MIV and continue optimization through regular iteration.
Endnote
Along with web designing and content development, you should also analyze your internal organization skill level for various purposes like content development, editing, testing, SEO, marketing, and updations. This will help you decide whether you need to hire a professional agency or depend upon your in-house staff.
This will help you to optimize your website’s performance and enable you to improve and upgrade it once you get customer feedback. Your web strategy should evolve continuously, and for this, you have to adapt, alter, or avoid, and only then will you be able to stay ahead of your competitors.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.