Techssocial | Here’s an interesting trivia: it takes only 1/10th of a second to form a first impression about an individual. Surprisingly, websites are no different. It only takes 50 milliseconds for users to form an opinion about your website.
Here are other surprising statistics that highlight the significance of web design:
- Most first impressions are 94% design-related
- At least 75% of users base the company’s reliability on its web design
- A whopping 88% of users are unlikely to revisit a site if they have had a bad user experience
In today’s highly visual market, the importance of great web design cannot be overstated. No wonder most brands invest in the services of a website designer to ensure they have a website that’s a cut above the rest.
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The Impact of Web Design on Online Sales
An excellent first impression can entice people to stay on the site longer
One study monitored the eye movements of visitors as they scanned web pages. Researchers then analyzed how long it takes for them to focus on specific sections found on the page like images, logo, menu, and social media icons before moving to other sections.
The study revealed that the better the impression, the longer visitors stayed on the site. The sections of the website that drew the most attention from the viewers were the following, (so make sure they are as visually appealing as possible):
- Logo
- Main navigation menu
- Search box
- Main image
- Written content
- Bottom of the website
A visually appealing design can earn people’s trust and cause them to stick around
As mentioned earlier, first impressions are 94% design-related. One study also clearly revealed that the feel and look are considered the main drivers of first impressions. On the other hand, the poor interface design was associated with mistrust and rapid rejection.
A study conducted by Stanford University credibility experts indicated that the average consumer gives much attention to a website’s superficial aspects. For example, nearly half of the study participants based the credibility of the site on its overall visual design, including font size, layout, color schemes, and typography.
Your website’s menu can make or break your site
Providing an intuitive and user-targeted route is crucial. Otherwise, you can lose visitors as soon as they become disoriented. Take into account what the typical visitor wants. To minimize confusion, your site should be organized and everything should be named sensibly.
For instance, if you are using the term “services,” you might want to reconsider. For starters, it won’t show search engines that it is a relevant page. This is especially true since the term does not specify what the page is really all about.
It is also important to remember that most visitors make a snap decision on whether they will go or stay based on a quick glance at the page they land on. Since the navigation bar is their guide to your site, ensure it is as clear and straightforward as possible.
Ensure you have a relevant, explicit, and keyword-rich content
To build credibility and trust, you must have a keyword-rich content that delivers your message with conviction and power. It is also essential that content on your site should be tailored to your target audience. It should also engage them and persuade them to take action.
Good content can also set your website apart from the rest. Ultimately, the right content can also entice your visitors to dig into their wallets and purchase from you. For your content to be effective and powerful enough to generate conversions, it should always begin with proper research.
You also need to identify your high-value customers (HVC) and determine different personas for your product or brand. From there, you can create bespoke content that targets them.
Also, taglines and slogans you create should be customer-centric, so they can effectively capture the attention of the target audience. Lastly, you also need to come up with a compelling call-to-action.
Conclusion
Your visitors can form opinions about your website in just seconds. In line with this, make sure you create a favorable first impression at all times. Keep in mind that, at times, a design overhaul is all it takes for your conversions to skyrocket.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.