Techssocial | Lead generation is how the consumer initiates or shows interest or inquiry into products or services of a business in marketing. Nowadays, most of the marketing tactics have one common goal. Increasing their customer base.
Leads can be created for purposes such as list building, e-newsletter list acquisition or sales leads.
The methods for generating leads typically fall under advertising.
However, these methods may also include organic non-paid sources such as search engine results which are organic or referrals from existing customers.
Many professional companies now are shifting from mainstream marketing to generate leads.
1) Search Engine Optimization
Nowadays, everyone owns a smartphone. If there’s anything people don’t know or want to know about, they immediately Google their question. Many potential clients don’t know how to go about with their issues or tackle them. Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content.
If you’re lucky, you might even end up on their spotlight in case they need to purchase anything. According to many reports, Search Engine Optimization is still the primary lead generation strategy used by top digital marketers.
2) Website Optimization
Optimizing your website or your landing site has to be the first thing on your mind whenever you conduct online business. This is because all the transactions, actions, reactions happen on your website. B2B marketers indicate that website optimization is among 3 effective lead generation ideas. You can do that by:
- Tailoring content for your target audience and making sure the jargons are easy to understand.
- Easy website navigation accessible to all devices.
- Great content in order that the audience gives a call to action
- Set multiple calls to action so that the audience doesn’t hover around your page and such tools are visible enough.
Also, tracking your insights is important when it comes to your website. You need to understand where your leads are most effective and where you can invest and get a great return on investments.
3) Online Marketing Videos
Videos are all over the internet today. If you open any site or any social media, chances are the third post is a video. Since creating and editing videos are quite convenient in today’s world, videos have become a really great marketing tool for every business out there. Nothing beats the fact that you can actually see how a problem is fixed and do as you see.
How is video useful?
A video is really useful when it comes to showcasing your company profile, the brand, your campaigns, how your company has progressed over a period of time and so on. Besides, videos can get really creative if planned so. Videos can actually help in generating leads if planned and executed well.
Also, add a clear call to action to your video. The viewers don’t want to do the work. They want you to do the work for them. So make it easy for them by creating a transparent call to actions. Providing call to actions guides them where to go.
4) Social Media Marketing:
1.8 billion users. So much scope. A really resourceful tool to use, social media is really is a big game-changer. Helping so many businesses and brands gain an impactful image at such a low cost, social media is one of the most effective techniques out there for lead generation. You can generate leads by running contests, advertising on social media, use Facebook custom tabs, host hangouts, webinars, or live videos.
Also, one of the effective ways is to use a geo-targeted search. It really digs deep and creates localized leads. The culture that social media has created for marketing is really impressive with the easy-to-use applications and tools provided by search engines.
Also, now that people look up to great personalities or brands, it’s easier for companies to invest in famous people because they would recommend the product in such a way that their fans go gaga and buy the product without thinking twice.
5) Pay Per Click Advertising:
Keywords are the biggest game-changers in the online marketing industry. Nowadays big businesses are bidding on keywords so their advertisements appear on the search engines. Optimization of search engines is an organic way to do so.
However, pay per click advertising is a paid way to get you going on search engines. This helps in controlling the keywords you bid on. Investing in pay per click advertising is really enriching for your brand if done rightly.
As the name suggests, you as a brand, pay the search engines a certain amount when someone clicks on your ad that the search engine advertises. When the customer is searching for a specific solution, that’s when pay per click advertising comes in, the leads are of higher quality. The best part here is that it’s cheaper than traditional advertising.
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Author Bio:
Nishil Prasad is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speakaudible covers a wide range of subjects related to audiobooks.
Sagar is HR at techssocial.net. He has been writing last 3 years on different blogging sites. He has also helped small businesses to gain their ranking.