Techssocial | One way to maintain contact with your customers even when your business is not open or available is to maintain contact channels through online media available 24 hours every day of the year, this deserves special attention when your business is global and you can Receive interactions from anywhere in the world at any time, here are 5 tips to serve your customers online:
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1. Forms:
Keep a section on your website where visitors can leave comments, suggestions or service requests, it is important to locate this section in the main menu of the page and easily accessible. The form must ask the user for their basic data, the means to be able to contact him later and be associated with a frequently used and supervised email in order to respond quickly. You can make use of the registration system software here.
2. Online Chat:
Add to your website the possibility of the visitor contacting you immediately through a chat if you have a doubt or the intention of buying a product or service, there are free and practical tools to incorporate into your website this application. It is important to deactivate the function if temporarily there is no one who can attend the chat.
3. Social Networks:
Keep open channels in the social networks of your business to attend the interactions that users make, social networks have already become part of the customer service strategy of the companies so you must have trained staff to keep them updated and to Pay attention first line.
4. Email lists:
If you already have a customer database it is a good strategy to keep them informed of new products or services that may be useful, there are good practices for using email as a marketing tool that allow you to carry quality content without being cataloged as spam. Remember, it is easier to sell to someone who was already your customer than to get a new customer.
5. Frequently asked questions (FAQ):
One way to pay attention to your customers and help them locate the solution to their requirements is to create a list of frequently asked questions that the visitor can consult and solve before having to resort to direct contact with the company, if this list is well structured greatly reduce the use of more expensive care resources.
These 5 tips to serve your customers online will help you provide a quality service to users and visitors, increase customer satisfaction and allow you to reduce the cost of more complex and expensive service structures, it may seem obvious but don’t forget to place all Contact information on both your website and your social networks.
Also read: Big Data Relevant to Customer Relationship Management
It establishes a protocol for action, in a formal and written way, detailing the steps to be followed taking into account aspects such as the type of visit, the reason, number of attendees or duration. In this way, any worker will have the necessary guidelines to intervene and act according to the objectives of the company.
Prepare this procedure manual in collaboration with the company’s Management and those responsible for the different departments or areas of the company, including the security and press department, if the company has them. If, on the other hand, the company is small and does not have those departments, it will be necessary to designate a person in charge who, together with the management, will design the strategy and the procedure to be developed from the beginning to the end of each visit.
Guests
If it is you who organizes the visit and it is not an external request, it determines well who you are going to invite in each case, depending on the claims, commercial, institutional or promotional. It is not the same to organize a visit for potential clients than to receive authorities. Make a list of guests and send invitations that indicate the date, duration, reason for the visit, capacity and route.
Finally, when a company is experiencing financial difficulties due to a lack of activity or, on the contrary, due to a too rapid development of the company (to understand in this respect the impact of an increase in the WCR (need for funds) (see our Business Plan file for more details) on the cash flow of a company), the entrepreneur always has the possibility to resort to a bank loan or a loan of honor that could grant him an aid association when starting a business, but when a safeguard procedure is justified, then using it as quickly as possible helps to protect the business and ensure the sustainability of its business.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.