Techssocial | Having a website is essential for any business—big or small, as it allows you to connect with a wide array of potential customers. However, with the high volume of organizations already utilizing the web, it’s vital that you do everything in your power to make your website as good as it can be. There are many reasons for this, but the main one is that a website that is better than that of your competitors will make you more attractive and appear more trustworthy within that niche or field, which could help boost your trade and aid the growth of your business.
The importance of a good website cannot be stressed enough, so with that in mind, here are some of the reasons why having a good, functional website is important.
Table of Contents
First Impressions
For many people, clicking onto a company’s website is the first time they may be interacting with that brand, meaning that a lot of people are making their first judgments on the quality of the website. Obviously, this means that if the website is slow, looks boring, and has broken links, then it may put potential customers off as it makes the whole business appear untrustworthy and low quality. A good way to see how people may be responding to your website is to measure the bounce rate—a statistic that measures how many people leave the site before interacting with any links. If the bounce rate is high, it may be worth reworking your website to ensure that it’s inviting and attractive.
Search Engine Optimization
A well-built and excellently organized and maintained website will help boost its SEO, which means that it will rank higher in Google search results, and will therefore be visible to a wider audience. If your on-page SEO fundamentals aren’t up to scratch, then you’ll struggle to be seen and get noticed in what is a competitive online domain. Businesses should consider the following points:
- How fast the website is when loading
- Whether there are any faults in the code that make it non-SEO friendly
- Are there are H1 and H2 tagging
- Whether there is alternative text on images so that the algorithm knows what is being displayed
If this all sounds a bit too complicated and like it’s going to be too much work, you can always hire a Walsall web designer to maximize your SEO for you.
Customer Service Impressions
If your website looks like there’s been no effort put into it, then it suggests to people who view it that you might put that same lack of effort and care into your customer services, which can put a lot of people off. That’s why it’s important to have a clean, bright, inviting, and modern website as it makes your audience feel more welcome and will give the impression that you’re more accommodating to new people who may have queries and issues. It’s also vital that your website is up to date and isn’t looking too tired and outdated, as that may put people off, too.
To further boost your website’s customer service capabilities, you can install widgets such as chatbots and live chats, or build a FAQ page so that people can easily find solutions to common queries right on your website. This is good as it gives off the impression that you truly want to help and support others.
Your Competitors
One major reason why you need to adopt a good web design is that your main competitors are already taking the same approach. This means that if you try to get a foothold in the digital market without a good website, you’re likely to struggle and will remain below them.
You want to make your website stand out from the crowd, and a good way to do that is to spend some time researching what your competitors are doing—and crucially, what they aren’t—so that you can adopt those same techniques but also innovate from them to make your business better, and thus more compelling for customers. It’s highly likely that you’ll be providing similar services and have similar pricing to your competitors, meaning that having a more attractive website design is one of the few ways in which you can gain an advantage over them. Make sure to do it well and not squander it.
Consistency
Good web design helps you build a consistent brand on all your platforms. This means that you’ll be more recognizable and distinguishable, making your brand appear trustworthy. To build consistency, it’s vital that you stick to the same fonts, styles, and layouts among all your pages on your website, as not doing this can be jarring and off-putting.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.