Techssocial | High quality, engaging marketing content requires good writing skills. You can see a major improvement in your website traffic and conversion rates if you regularly post interesting blogs, articles and even put up an eBook or two on your website. In this short guide, we look at some blog writing tips that can help you improve your website’s conversion rate.
Table of Contents
Tip #1 – Choose Relevant Topics
Visitors come to your website because they associate your brand with a product or service. Try to keep your new content relevant to what you have been writing about previously. If you try out something entirely new, it could turn your audience off.
For example, suppose you provide food recipes and cooking tips on your website. Eventually, you will start attracting people who like to do a bit of cooking and want to try out new dishes. You will build an audience of food lovers.
If you then decide to start writing about clothing and fashion, your existing audience may not be interested in that topic and leave.
This is why it is important to understand your website visitors and write blogs on topics that interest them.
Tip #2 – Differentiate Your Content in an Organized Manner
You may want to differentiate your blogs from time to time. People can get bored if they keep reading the same story again and again. Presenting content in a new light will keep them coming back. However, make sure that you add new content in separate, organized categories for the benefit of your readers.
Taking the example of food and cooking tips blog from above, you can branch out into different categories of food styles. You can create different sections like baking recipes, Italian pasta and pizza, meat lovers’ recipes, and vegetarian dishes. Just make sure to keep your content organized in different sections and make it easier for your visitors to quickly jump to their relevant area on the landing page.
Tip #3 – Choose Topics That Interest You
While it is a good idea to give your audience what they want from time to time, don’t let it distract you from what you want out of your website. Every person is different in their own little likes and dislikes and you can’t please everyone.
We have seen too many examples where new, promising business entrepreneurs get burned out quickly because they try to please their audience and write on topics that don’t interest them. Don’t let that happen to you.
Focus on producing content that makes you happy and then stick with the audience that gets attracted to the blogs or eBooks you put out. For example, suppose you are fascinated by electronic gadgets and love to tinker around with them. You can write blogs on assembling, repairing, and taking apart tech devices. You can even write and publish a self-help book on electronics on your website.
If you are really passionate about the subject, you will be able to put out blogs that bring people to your website consistently. Above all, you will be happy, and writing blogs won’t burden you as much.
Tip #4 – Use Professional Writing Services
A business is run by several people with different talents, each of them working together to make it a success. You don’t necessarily have to be a great writer to come up with good marketing content for your website. You can use professional blog writers or eBook writing services to do the job for you.
Professional writers and content production businesses have years of experience in writing blogs and eBooks. They understand what gets attention from audiences and tailor their work to appeal to different users. Many businesses use such professionals to come up with marketing content for their digital assets while the business manager focuses on operations and finance.
You can find writing services from the very cheap that offer new writers to the premium services that offer experts with decades of experience. The quality and creativity scales with the price, of course.
Tip #5 – Check Your Facts
The blogs you put up on your website should be carefully fact-checked for authenticity. A single mistake or incorrect figure can hurt your reputation and damage your business credibility.
The bigger your website traffic gets, the greater your need fact-checking becomes. Small business websites with merely a few thousand regular visitors can afford to make a mistake once in a while. But bigger websites with tens or hundreds of thousands of daily readers cannot afford to post glaring errors. Just look at the comments section of bigger publications like Wired or TechCrunch to see how quickly their readers pounce on any factual mistakes in their articles.
Tip #6 – Using Images, Charts, and Graphics
There is a trend with digital publications, bloggers, and eBook writers to use plenty of images and charts, etc in their work. There are two reasons to do this.
First, an image can help lighten up the tone of the text and immediately grabs the attention of the reader. It helps them visualize and put words into a better context in an instant.
Second, images help break up text on the page, making it easier to read. Many readers just scan over text to quickly grasp what is being said, instead of reading every single word. Images make a blog easier to grasp for readers.
Tip #7 – A Visible Call to Action
A good, visible Call to Action (CTA) is necessary for getting conversions on your website. Without a CTA, your readers won’t know what exactly your business wants them to do.
Some marketing experts advise placing multiple CTAs in your content. One CTA should always be included near the end so that your readers can click it to buy from your business at the end of the post. Another CTA can be placed within the text or used as a scrolling popup window at the side that readers can click at any time to jump to your products page.
Conclusion
Blogs are great ways to promote your business online. They give you multiple ways to keep attracting new visitors to your business, gain brand recognition, and stay relevant for search engines.
In this blog, we discussed several proven ways to improve your website’s conversion rate. Do you have anything to add? Let us know in the comments below!
Dave Brown is a Sr. Editor at Content Development Pros – a leading inbound marketing company that provides comprehensive content solutions, blog writing services, web design and development, SEO, and content writing services to small and mid-sized businesses. He also leads a small army of content writers that help businesses get results through amazing content.