Techssocial | A recent survey found that over 65% of marketing professionals in the United States viewed link building is the most difficult form of search engine optimization. While most entrepreneurs and marketing professionals know about the importance of inbound and outbound linking, many of them have the knowledge and tools needed to design and implement a successful link building campaign.
If you have been engaged in a link building campaign for a while and are getting little to no results from it, you need to take a step back and assess what is wrong. In some cases, you will need the help of experienced link building professionals to optimize your existing campaign. Below are some common mistakes that can lead to link building campaign failing.
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Failing to Focus on Anchor Text Quality
The text that your outbound and inbound links are placed in is known as the anchor text. Some newcomers to the world of link building think that they can use any phrase or word for this text. In reality, the wrong anchor text can lead to lots of problems over time.
When trying to figure out what your anchor text should be, think about the subject matter being covered on the link in question. For instance, if the link is to an article about HVAC maintenance, your anchor text should reflect this, Using popular keywords in your anchor text is also crucial when trying to get attention from popular search engines like Google.
If you are unsure about how to optimize your anchor text, you need to use a program like Linkio – link building SEO tool for anchor text, backlink & rank tracking. With this program, you can rest assured that your link building campaigns are successful.
Choosing Linking Sites With a Bad Reputation
Any link is a good link is a common misconception held by many business owners. In all actuality, the reputation and domain authority of the website you link to is imperative. If you are consistently linking to websites that are considered spam or low-quality, your ranking may start to take a hit. The last thing you want is to slide down the search engine results page because of this common link building mistake.
Before you start to link to a particular website, make sure it is reputable and safe. Sending readers of your blogs to unsafe websites can be problematic. If you don’t have the time or energy to research sites before linking to them, you may want to hire marketing professionals to lend you hand.
Submitting Low-Quality Content as Guest Posts
One of the best ways to get quality backlinks to your website is by using the power of guest posting. Luckily, there are a number of websites that accept guest posts. Once you have a list of a few guest post websites and the guidelines they have for their content, you need to start devising high-quality blogs. Submitting an error-filled and incoherent piece of content to a guest posting website can be problematic for a number of reasons.
Lower-quality content will miss the mark when it comes to reader engagement. If a person is unable to make sense of your content due to grammar issues, it can reflect badly on your brand. This is why your main objective should be developing the highest quality blogs to submit to these types of sites.
With this well-written content, you can make a great first impression on a potential customer. Once the customer clicks on your backlink, you want them to enter a website that is filled with quality blog content. Providing this type of high-quality content will keep a consumer on your website longer, which means there will be a higher chance of them becoming an actual customer. In most cases, hiring a content marketing company to consistently produce and publish blog content is a good idea.
What Are You Waiting For?
As you can see, a successful link building campaign takes a lot of work. Instead of letting this form of marketing pass you by, it is time to invest in link building. Hard work and some professional assistance will allow you to have success with link building.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.