Techssocial | If you are looking for ways to advertise your product or service online then you will come across these three options-Google ads, Facebook ads vs Bing ads. They are three major popular marketing platforms that can help you with your marketing plan and promote your business online.
But it is not an easy job to find which one of them is the best and good for your business. Don’t worry, in this article, we will discuss them individually and compare them to determine which one is the best for you.
Table of Contents
Google Ads
Google ads is an online advertising platform of Google. It is one of the most powerful tools that no marketer can ignore owing to its reach. It is the best way to reach your target audience and display your product and service on their search engine result page.
There are three common types of Google ads-
- Google search ads
- Google display ads
- Google shopping ads
In Google search ads, whenever a user searches for a similar product or service your company would display first. It is known as paid results.
In Google display ads, you can run campaigns on third-party websites that have agreed to serve under Google ads. It is the best way to target your niche market and interested customers.
Google shopping ads, anytime a user search for a specific product your product catalog would be displayed in front of them.
Bonus: now since Google on YouTube advertisements you can also display your advertisement before or during a video on the platform.
Pros And Cons
Pros
- Google has the largest audience which means a lot of people would notice the displayed ad.
- You can also run a targeted campaign where you can display the ad to specific users.
- With Google ads, you can generate instant results.
- After each campaign, you can view the progress of your ad and make any changes accordingly to improve it further.
- Google allows you to choose how much you want to spend on each ad. It will also ensure that enough conversations are generated through it. When the set target is reached it would stop running the ad.
But if it is not able to generate enough conversations as much as you have spent on it, it will keep on running the ads again and again.
Cons
- Google ads are expensive for small businesses.
- Google ads can be confusing and tiring for those who do not understand the PPC well.
- If you don’t have enough experience and digital marketing you will have to spend several dollars on Google ads.
Facebook Ads
Facebook Ads have comparatively less reach than Google but it is an effective tool to grow your business and create loyal customers. It has around 1.13 billion users across the social media network and average users spend at least 50 minutes on it every day. You can target your customers according to their age, demographics, gender, and interests.
Pros And Cons
Pros
- You can use the data of Facebook to target your potential customers according to their gender, interest, and demographic locations.
- Facebook has many users which means you will have a wider reach.
- With Facebook, you can have complete control over your budget and maximum cost per click.
- It is easier to set up than Google ads.
Cons
- Facebook ads are becoming costlier and more difficult to use on a regular basis.
- You will only be able to reach people who are using specific social media platforms.
- Facebook ads have less organic reach which means ads are displayed to the same users again and again.
- It is only suitable for B2C businesses.
Bing Ads
Bing Ads is a platform that puts your advertisement on its network that includes,.Aol.com, Bing.com, and Yahoo.com. Apart from these it also displaces the product or service on Amazon kindles Apple Siri Microsoft Cortana.
Though it has less reach than the above two, it is the best way to outsmart your competitors. You will find relatively low competition on this platform which means your position is likely to be higher and more noticeable.
Pros And Cons
Pros
- Bing is the second largest search engine. It also serves as for Yahoo which means you can reach different audiences at the same time.
- It is relatively cheaper than Google.
- As there are fewer competitors on this network, you can have your advertisement desperate at the top of the page.
Cons
- It has less traffic than Google or Facebook which restricts your reach.
- It is tricky to use.
- The Bing ads lack many more features than its competitors.
Which One Is The Best For You?
Now that we have understood each of the platforms the main question arises as to which one of them is the best for you. It depends upon your business needs and demands.
Google ads have the largest reach, and best features and allow multi-channel marketing but are expensive. Also, it does not allow you to reach specific customers and is difficult to use.
Facebook ads have a decent reach, are cost-effective, and are easy to use. But they are only suitable for B2C business. Also, it has less organic reach than the other two.
Bing Ads have a small reach and lack many features but they are cheaper than the above two options.
So the best way to choose any of the advertising campaigns is to first decide your objective and expectations. If you have any questions, do let us know in the comment section below.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.