Techssocial | If you are just starting your venture into social media, you may have come across a couple of different marketing models: paid and organic social media marketing. Paid social media marketing is pretty self-explanatory, but what is organic social media marketing? How does it work? How can your business benefit from it? Read on to discover the five benefits of adopting an organic social media strategy.
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What Does It Mean?
Organic social media refers to the free services and tools every social media platform offers to its users. For your business, it could be posting static images or reels on Instagram, uploading videos on YouTube or TikTok, or updating the status on your Facebook page.
The goal of using these tools is simple—they can help you create a community of loyal followers and increase engagement with current and potential customers. Since your marketing efforts, in this case, don’t require you to use any funds for advertising or sponsored messages, it’s known as organic.
What Are the Benefits of Organic Social Media Marketing?
There are approximately 3.78 billion social media users globally, and this number is constantly growing. According to Entrepreneur, 97 percent of Fortune 500 companies rely on social media to connect with their customers. In other words, if you aren’t leveraging social media, you are already behind your competition.
But social media is about more than just keeping up with your competitors. Let’s break down the key advantages of using organic social media marketing.
1. It’s the Best Way to Connect With Potential Customers
Organic social media efforts help you to connect with your followers authentically. When the audience doesn’t feel bombarded by a flurry of ads on their timelines, they’re more likely to pay attention to what you have to say. You can establish your brand personality and voice through the unique content you put out and engage with your customers at every stage of their buying journey.
2. It Is Cost-Effective and Sustainable
If you are a small business starting out, you may not have a lot of funds to set aside for marketing. But that doesn’t mean social media marketing is out of your reach. As long you create clever and attention-worthy content, you are likely to grab the desired attention. You can also share as many updates or content pieces as you wish across multiple social media platforms for free.
What’s more important is that doing it organically is sustainable in the long run. Just a few simple actions, such as responding to feedback received on your content or answering questions your potential customers have, can go a long way in cementing the reputation of your brand.
3. It Fosters Creativity
Before diving right into paid marketing campaigns, it’s crucial to establish your identity as a brand. And there’s no better way than organic social media marketing to experiment. This is your chance to put out different formats of content to see what better appeals to your audience.
Some possibilities: You can explore what type of content is most relevant for your brand and if there are any particular words or phrases that generate maximum engagement. You can dig deep into developing a solid creative voice for your business and understand the best ways to connect with your users.
4. It Can Help Build Communities
A single social media post won’t convert users into strong advocates for your brand overnight. They need to see consistent content from your brand on a regular basis and interact with it to become your loyal followers. You also need to know what people are saying about your brand and respond to them. The regular community conversation will help you to create a community around your product.
This is where organic social media content is light years ahead of paid marketing. A smaller, highly interactive, and engaged group of users who regularly interact with your content is more important than having hordes of followers who remain disengaged. You can receive a lot of valuable feedback, suggestions, and ideas through the community. For instance, create a catchy hashtag for your brand and get all your community members to use it to be part of the conversation. Not only will the followers be able to foster new connections, but you’ll find it easier to follow what everyone is saying about your brand.
In short, engaged communities can make a real difference to your bottom line and much more efficiently than paid ads can.
5. It Can Aid in Search Engine Optimization Efforts
Your organic social media presence indirectly impacts your search engine optimization. The more updated and relevant your social profiles are, the better they will perform through the algorithm.
Using organic social media marketing, you can keep sharing business links and increase brand exposure. Doing so can aid search engines in better and more extensive content distribution, increase the life span of the content you publish, improve your brand reputation, improve your visibility on the internet, and increase traffic to your website.
How to Develop a Marketing Strategy That Delivers the Desired Results?
Developing a solid social strategy is critical if you want your organic efforts to yield results. You need to know how often you will post and share updates and what you will do to showcase your business’s human side.
The first step toward developing a social media marketing strategy is partnering with a marketing company that can convert your vision into reality. At InnoVision, challenging the stereotypes and changing the marketing game is the core of what we do. We are here to assist you with drawing up the best social media plan to suit the needs of your business and to invest in your long-term success. Visit the InnoVision website to learn more about our full-service marketing services.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.