Table of Contents
Introduction
Techssocial | Are you struggling to gain followers and generate sales? Instagram is a widely used social network, and it is an excellent marketing platform for businesses. Most brands are using Instagram strategies to promote their brand and increase sales to a wider audience.
Instagram is a unique image and video sharing app, and it offers brands to increase your visibility and engage your customers. If you are trying to enhance your marketing strategy on Instagram, here are 9 useful strategies to generate your sales.
1. Set up Your Instagram Profile
An Instagram business profile is the essential part of receiving a massive audience from your account. Therefore, you should spend time making your profile more authentic and attractive. Your Instagram business profile should include:
Profile Image: Add a profile image as your brand logo, which will make your business easy to identify.
Well-Defined Bio: Bio is a great place to drive traffic from your individual posts and stories. Your Instagram bio should include a clear description of your brand and business. It helps the audience to know about your brand and what you have to offer.
Add Website Link: A bio with a URL is the only clickable link you can add to your Instagram page. It will also allow you to receive customers to your website directly.
2. Only Post Attractive Contents
Instagram is a popular visual platform, so you should post high-quality and eye-catchy images. When your customers visit your profile, they must find your brand post. So, ensure that every image you post on Instagram matches your overall business strategy and authentic brand feeling.
Color is an effective way to grab audience attention and use effective colors inside your images. Another popular tactic for getting an impression on Instagram is humor. Whether it is a meme or an attractive caption, people will generally engage in funny content. So, you can upload funny videos relevant to your brand to increase more sales.
3. Upload Your Posts with the Right Hashtag
To get massive customers and boost your sales, you have to use hashtags relevant to your product or services. When you add the perfect combination of hashtags, which makes it easier for your audience to your posts, hashtags will increase your brand’s awareness when adding trending hashtags.
For Instance, a sparkling water brand Lacroix, can use various hashtags and gain more than 2000 likes within a short time. You can also find the perfect hashtags relevant to your brand that will increase your brand’s visibility.
4. Use Instagram Stories
Through the Instagram stories feature, you can post images and videos for your loyal followers. Most brands can take advantage of Instagram stories and get more organic views, generate sales.
But how does Instagram story views work? Here are a few strategies that can help you to create effective and engaging Instagram stories. When you implemented some Instagram strategies, you can significantly get more views on your posts.
When someone has viewed your Instagram video or a story for more than 3 seconds, Instagram will count it as one view. The time you get more story views, your story will become popular on Instagram.
- Capture and share your brand’s story or journey for your followers in Instagram stories.
- Create a video with your brand images and upload it to your stories feed. It can help you will get a chance audience will visit your profile page and see further images.
- Take some behind the scenes videos relevant to your product or services and upload them to your stories.
5. Instagram Advertising
Advertising on Instagram can help you to reach a new and targeted audience. If your brand or business is relatively new on Instagram, you can use Instagram ads to increase your campaign.
Here is some useful Instagram ads type:
Photo Ads: This is the basic ad format on Instagram. You can create and upload quality visual content on this ad, which will get more post engagement.
Video Ads: Instagram video ads allow up to one-minute videos, so they give you a chance to give users an in-depth look at your brand. You can include a call to action such as apply now, call now, download, etc.
6. Create User-Generated Content
User-generated content is another form of advertising on Instagram. Your existing customers help you create engaging content that can promote your product or services to new customers.
On Instagram, your target audience’s user-generated content can build trust in your brand and drive more engagement. With user-generated content, you can encourage your customers to create their own videos and share content with their fans and followers.
7. Take Advantage of Influencer Marketing
You can collaborate with influencers to promote your brand or product on Instagram. Their followers will see your brand, and you will get a chance to visit your profile and purchase products from you. Before you partner with an influencer, you should find the perfect influencers relevant to your account.
8. Respond to Comments
Interactions can lead to a feeling of connection, and it is a great way to reach a massive audience. If you respond to your follower’s comments, people are likely to follow your account, and you will get loyal fans and followers.
Therefore, when they take the time to comment on your posts, you should respond to their comments such as thank you and answer their questions. In this way, you will achieve something awesome!
9. Measure Instagram Success
Analytics is the best way to optimize your Instagram account and sustain your growth. You should analyze your success, research your audience and repeat the content style on your future content. You can use an Instagram analytics tool to track your statistics and best results.
Instagram provides a free inbuilt analytics tool that helps measure which posts get the most likes and comments, analyze your audience demographics, and show your content strategy.
Conclusion
Instagram is a continuously evolving social network in the world. The above 9 strategies give you some great ideas on how to increase your sales on Instagram. As you can see, Instagram can make a huge difference to your marketing effort!
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.