Techssocial | Push notifications are pop-up messages that appear on one’s device, regardless of whether they are using a phone, an iPad, or a laptop. The notifications are clickable and generally sent by a company to a subscriber. The objective of these push notifications is to raise awareness and help the subscriber take due action.
A subscriber could literally be anywhere on their browser & still receive these texts only when they are online or when their devices are connected to the internet.
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Are browser notifications the same as in-app?
In apps, notifications always show up when the application on your phone is triggered. Whereas browser notifications may be triggered on any kind of device as far as the user has subscribed to receive all your notifications. It is here that the instant mode is automated & then there is direct communication between the end-users & the company.
Push notifications have become increasingly popular in the world of digital marketing these days. Although it has gained huge momentum in the past couple of years, there is still quite a gap when it comes to the strategic implementation of this latest method along with others. Marketers have also discovered use cases for these push notifications but this has also been observed so that engagement and sales can be increased.
If you have ever wondered what are push notifications & want to know more about them, keep reading the article.
What are the benefits of push notifications?
- Boosts user engagement
Push notifications help boost engagement and attract more customers to your product/website. It also has interesting features such as real-time updates & reminders that help your audience engage with the brand even if you aren’t really aware of it. According to the latest survey conducted in 2017, people are keener on receiving push notifications than before. This also means that marketers will have a better opportunity at communicating with other customers with the help of the push notifications.
- Retain the users
Several mobile apps have several potential users who can download apps but barely ever use them. For a crowd like that, a push notification could be a useful option. This could help you turn your active users into inactive users. Latest studies have also suggested that push notifications also help in boosting retention by more than 3 times. The retention rate for such users who opt for mobile notifications is quite higher compared to average. With the help of notification messages, you will also be able to send users personalized offers, reminders & some interesting news. If the notification offers any direct or personal value, you will also be able to retain such users for a long period of time.
- Creates a look of consistency for your brand
Sending your customers notifications of deals, exciting coupons & special offers is one of the best ways to add another touchpoint to the funnel. Push notifications also complement your marketing channel where you can add extra information about your current brand. Apart from that, mobile push notifications also offer strong recognition by letting you keep these logos in messages. Users in fact remember push notifications more than email, thereby increasing the value of the brand.
- A complete time saver
Every marketer knows that creating newsletters & emails requires a lot of hard work. It is not super simple to write engaging copies, blog posts, or designs. It takes time, effort & some patience. However, push notifications, on the other hand, are much easier to do. They are short, take less time & effort & deliver great results. However, do note that push notifications still require an eye-catching headline & a resonating text.
Apart from that, during email campaigns, the maximum number of emails could get trashed because of spam filters. However, these notifications do not have such issues. It is based on 100% communication.
Types of Push Notifications
There are 3 different types of push notifications you should know about
Web Push Notifications
The best thing about web push notifications is that it lets you send desktops as well as mobile even when your users are not on the website. This does not require installation. Users will simply require to give their consent with just one click to get notifications. Web push notifications do not require the help of an app. They can be sent directly to the customer’s browsers.
Such notifications are kept for marketers as they help increase engagement as well as encourage visitors to visit the website, thereby boosting conversions & sales. It is quite easy to build the right web push notifications for the website & it could be done even if you have a technical background.
Desktop Push Notifications
These notifications always appear on the desktop of the user. The notifications are driven by the products mainly once you have installed them on the desktop. The aim here is to boost customer engagement. Desktop push notifications are not easy to build when they are compared to web notifications & need the developer’s help.
Mobile Push Notifications
A little simpler when compared to desktop notifications, these are always triggered by the app that you download on your device. Once the user opens their app, the identifiers are instantly registered for the app as well as the device. This activates the push notification service then & there. After this, the IDs will be shared with the app publishers, who later craft & send all of these messages with the hope of increasing customer engagement.
Push notifications could also be shown in three different locations within the phone. This includes the banner, notification center & lock screen. While Android comes with a default setting of opt-ins, the IOS won’t allow you to send such notifications until the subscriber agrees to receive these. Mobile push notifications are however challenging to create when you compare them to other push notifications.
Overall, mobile push notifications are an excellent marketing strategy for businesses. Sending push notifications to people that is relevant & well-considered to those who already have such an interest in your business is a wonderful marketing tactic. With the help of planning & keeping a strong eye on the business goals, one can easily retain their customer base & grow in the world of marketing.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.