Techssocial | YouTube is the most powerful marketing tool for businesses and helps to increase brand awareness. In fact, 78% of marketers say that YouTube is an excellent video marketing platform compared to the king of social media (Facebook).
YouTube is such a marketing platform that helps to get incredible reach and more traffic and leads the sales. Research says that 81% of US users aged between 18 to 25 users using the platform. Now, we can discuss 25 tactics to boost your video performance.
Let’s discuss!
Table of Contents
Engage Your Followers:
The ultimate aim for every YouTuber is to get huge followers to their accounts. For that, you can do work on creating effective content and engage your followers. Never underestimate the important value of any step.
After watching your video, your fans or followers share their thoughts via giving likes for your videos, entering comments, sharing the video with their friends, etc. Then you should respond to those actions by saying thank you. Make sure you won’t stop the conversion, and you need to try to make a conversation.
Hence, you can get engagement factors by likes, comments, etc. If you have made the quality of content, then you will get a massive response via comments. And if your audience’s comments are fascinating, they will get YouTube comment likes for their comments.
Follow the consistency:
Before starting the content creation, you should prepare a proper plan for creating videos, editing videos, and finally updating them. Being consistent is the ultimate quality of YouTubers, and it will help build trust among the audience.
When you don’t have to be completely flexible all the time, your loyal fans and subscribers will expect your new videos (whether holidays or festivals season). Therefore, keep the schedule properly and post your videos on your YouTube channel.
Optimize Your Titles:
Considering the YouTube title is an essential way to enhance your brand on YouTube. A user enters your channel, and their first thought comes what’s the topic you have covered. The video title helps explain the topic and click the video.
A title length should be less than 65 characters is easy to read for the audience. Adding a keyword at the beginning of the title helps to improve your ranking in search pages. Also, your title must be short and informative will grab the viewers soon.
Create a Playlist:
Creating a playlist is an excellent way to build the audience’s interest in your YouTube channel. In this option, you can be grouped by similar topics in the list. Finally, the topics are grouped and appearing in the list format. If you can follow this strategy, you will make it easy for the viewers to navigate your YouTube channel.
For example, Netflix shows encourage the viewers to binge-watch your content, helping them get fans.
Channel Banner Art:
This channel banner art is the first thing to view when the audience enters your channel. It is the large image that is across the top of your YouTube channel page. Also, it is the horizontal image that appears above your channel videos.
The banner should be eye-catching, creative, and showcase your brand personality. And the essential point is to be informative and give glimpses to the audience. Thus, as well as your brand name and logo icon, using a short, snappy tagline that covers up what you do and which topic your videos cover.
Do Seasonal Content:
Making seasonal content is an excellent way to improve channel visibility. During the festival seasons, to search the related videos from the viewer’s priority will be high. For instance, Christmas and new year are coming soon! The audience searches for the videos are Christmas gifts, Christmas related items, etc. So, create the relevant content and get popular. Your time starts now!
Not only Christmas, but there are also several occasions: Thanksgiving, Halloween, Black Friday, etc. So make the calendar when you start the video and upload them. It’s a great way to attract a new audience.
Upload Videos in Your Blogs:
Video is the kind of content, but don’t underestimate your written words. Including your videos in the blog, section helps to amplify the reach of your YouTube content. Maximum audiences are interested in viewing the videos compared to the reading blogs. It is an excellent way to enhance your video strategy.
Following this method is a win-win because the data shows that blog posts that add the video drive 50% more web traffic. So, it will be attracting people to your website.
Make Mini Video Teasers:
Making mini teasers is an important way to get a huge success. Before uploading the video, you will create a mini teaser about your content, which helps create curiosity.
Take a short snippet (less than 30 seconds) of your episode and also provide the subtitles with your audio. You can pair the audio with a single image. Finally, you will post the teaser in your social media accounts with a call-to-action (the links redirects to your YouTube channel)
Cross-promote on other Channels:
If you have huge fan followers on Facebook, Instagram, and Twitter it’s the right path to promote your video content. Didn’t understand?
Publish your video content or short video clips on your other social media channels. Hereby, you will get more views for certain clips. With this, the interested audience goes to your YoUtube channel and converts from the viewer into subscribers.
In case your first video didn’t get more views, don’t worry. Your upcoming videos will get popular soon, and you will get popular on other social networks.
Eye-catchy Thumbnail:
Your YouTube videos are of high quality, but you have no views for your videos and never succeed. YouTube thumbnail is an essential way to bring your audience to your videos. This thumbnail should be related to your content and must grasp the audience.
You can customize the YouTube thumbnail, which helps to increase your website traffic to your page. Here are a few checklists to create the thumbnail:
- Use bright colors like Green, Orange, etc
- Right clear and simple words that describe your content
- Keep consistent with your brand
- Use various fonts, styles, schemes, and layouts.
Work with other Influencers:
If you want to become a popular YouTuber, you can use this strategy to promote your YouTube channel. Before starting your work with others, you should check their videos, subscribers count, which type of video they do, etc. You make comfortable partners; you both are creating a massive number of fans.
The additional advantage is that you both are discussed and give effective content to your audience. And this strategy doesn’t take a lot of time or money. Doing partnerships are mutually beneficial and cost-effective. Find your exact competitors and give the best.
Utilize the SEO Technique:
Keep in mind; Google owns YouTube. It resembles how you can optimize your content. You will make sure your content is found by the audience searching for it by including the target keywords in your video titles and description.
You can place the keywords in title, description, tags, meta description, etc. Remember that your video content is more searchable both in and out of YouTube. Hence, your content should be well-optimized using keywords.
Connect other Account in Your YouTube Channel:
Connect your Twitter and Facebook accounts with your YouTube account, ensuring that your videos are published automatically. To do that, just go to YouTube settings and choose the connected accounts. Tab on the accounts you want to link (which account you need to add) enter login info, and YouTube will automatically publish your videos. It’s an easy and tricky way to do it.
Follow the Algorithm:
Just like all social media are Facebook, Twitter, and Instagram, all are following the algorithm. This particular script is an in-built machine working that shows the most related videos to the audience. Ensure that your video content is getting delivered to the exact audience, it’s essential to understand what YouTube follows and unfollows. But, the high-quality content that adds additional value and optimized descriptions never goes out of style!
Translate your videos:
YouTube has more than 2 billion active users, and more than 100 countries are watching YouTube around the world. If you want to attract a global audience, add the translate options to your videos. Translating your video content is one of the perfect ways to impress the audience!
YouTube provides several ways to include the subtitles to your videos, adding external tools, machine-generated, or translations. Adding subtitles for your content is also an excellent way to create content more accessible for viewers and non-native speakers in loud environments.
Leverage Email Marketing:
Email marketing is the best way when you’re a new YouTuber. Many YouTubers have hesitated to do the mail marketing to their followers. Before uploading the video, you just mailed your fans to post the video at the time. Hereby, your audience noticed, and they will be happy to view your video on YouTube.
Make sure to add an eye-catching video thumbnail and a short description for your viewers to knowledge.
Joint Webinars:
Another way to work with other video content creators and enhance your reach using webinars. This is an excellent platform to teach a specific topic and vice versa. You can also conduct a webinar or workshops and have both knowledgeable accounts.
It’s an extremely valuable strategy that gives you entry to a similar audience in your space. If only you provide your audience effective content, but you will like to gain some new viewers.
Add CTA Actions:
The ultimate way to increase your subscriber count for your video is “Ask to them.” There’s an excellent way for every successful YouTuber. At the end of the video, you should ask your viewers to” subscribe to our channel.” Don’t directly give the instruction, maybe they will forget that. So, add CTA options in your video when before or end of the videos. You can also include the description and graphic slides of your YouTube video.
Go live:
YouTube is actually the biggest platform for live streaming. Making YouTube live with your audience helps to engage your content and increase your reach. Make sure it gives you less control over your other content, but there’s much more exciting and raw about a video unfolding in real-time. Additionally, your followers will get immediate notifications when you’re going live, and they become happy to see.
Give Response to Your Followers:
After watching every video, your fans and followers will come to the comments section and leave their comments about your video. There are chances to get positive and negative comments in your comments section. So, be calm after reading the negative comments and give a positive reply, “Thank you.”
Making friendly conversions with your fans creates good thoughts among the audience. Also, notice what they comment; if you can do the changes, you will do it.
Create Q/A Sections:
We never know that all the people say their opinion in the comments section. So, you will make Q/A section polls on your channel. And ask the questions like “would you love my content, How to improve and which content do you want” like that. Your loyal fans answer and also engage your YouTube fanbase.
Get the answer and implement it in further videos. Finally, your audience will be satisfied with your move!
Participate in the challenges:
Taking social media challenges is a fantastic way to increase the virality and timeliness of your content. According to the research, the average challenge videos are getting more views than regular videos.
Why?
Because it’s basically fun and encourages a sense of community, it can also be a perfect way to promote your relatable side and less severe if you’re a marketer.
Track your Performance:
If your YouTube account is relatively new or inactive for a long while, your analytics performance should be inaccurate. Hence, use YouTube analytics after posting every video. And see your results are likes, dislikes, watch time, comment and shares, etc.
The most important analytics to check:
- At what time your fans are most engaged?
- What are the days you will get the most views?
These tips help to improve your content strategies.
Use YouTube Cards:
If you want to promote your products quickly, then YouTube cards are a perfect way. You will increase your sales and improve traffic using cards. Also, you can add your product URL directly into your video to promote it.
Your cards should be relevant to your video content. Avoid posting completely random links in the middle of your video because the audience who clicks on them will get confused.
YouTube Ads:
The best strategy to reach your content to the audience is YouTube advertisements. You can customize your ad at which place will appear on YouTube. The YouTube ads will play on before, mid, or end of the video based on YouTube ad types.
There are four types of ads:
- Skippable Ad
- Non-skippable Ad
- Video Discovery Ad
- Non-Video Ad
You can choose any ad type, but you will pay for the ad based on the ad requirements.
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Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well-established IOT blogs and she has been into Internet Marketing for two years.