In this modern world of digitization, almost all the businesses are done through an online platform, because it provides an opportunity for the business owner to reach millions of people very easily. In order to be successful and to grow the business through an online platform, it becomes necessary to attract a large number of visitors on the website. This is possible only when the website is such that it gains a position in the top results of Google search results page and other search engines results page.
Every business owner or webmaster of the business needs to improve their websites SEO ranking. In order to gain good search results and to attract a large number of visitors to the website.
What is SEO?
SEO stands for Search engine optimization and is the technique of improving online visibility or ranking of the web pages or website. In other words, SEO can be defined as the group of strategies and tactics and techniques which can be used to increase the amount of traffic to a website by attaining a higher rank in SERP (Search Engine results page) of any search engines like Google, Yahoo, Bing etc. Also, to increase the SEO rankings it is necessary that the website must have high usability.
Increasing the usability is the first and foremost task of every business owner to improve websites search engine results. As search engines reward and favor the websites on which users stay for a long time and view more pages. All this can be done by making the site user-friendly and attractive.
There are various SEO techniques which can help the webmasters or web owners to do a complete audit of their website by themselves or with the help of SEO Company to attain a higher position in SERP and to attract a large number of traffic on to the websites. Below is the list of some of those techniques:
- High-quality content – Publishing a high-quality and relevant content which meets the user’s search requirement can definitely help in attracting more and more visitors to the website. Content is one of the most important drivers which can help in increasing the SEO ranking, so the content should be such that it contains all the things and the details the user needs. A high-quality content can also be made by highlighting the keywords and the titles with the help of various tags like heading tags, italics etc. So overall the content should be such that it must provide value to the user and attracts them to visit the website more and more.
Along with publishing the high- quality content, the webmasters or web owners must update the contents regularly to increase the dwell time of the website in order to get more ranking numbers from the search engines because search engines give more priority to those web pages or websites which provides regularly updated content and on which the visitors stays and visits for long and repeated times. So, publishing high-quality content regularly can really help in attaining a high SEO ranking.
- Create Backlinks: Backlinks are also considered very important to gain high SEO ranking. Backlinks are considered to be the links which one website attains from another website. The website with more backlinks has more chances of getting at the top of search engine results. Along with the number of backlinks, it is also necessary that the backlinks are of a good quality and must be natural.
- Page speed: Page speed is also one of the most important factors which must be looked at carefully in order to get a higher SEO ranking and higher SERP position. In today’s world users want to get everything within a seconds and with a single click. The websites with low page speed can be ignored by the user and can decrease or limit the number of visitors. This can also decrease the dwell time of the website and increase the bounce rate. Thus, causing the website to lose its position in the SERP.In order to increase the usability of the website and to make the website user-friendly, the webmasters must make sure that the website loads the pages faster and can provide the never before surfing experience to the user which can also increase the dwell time of the website and also enhance the number of visitors. In order to increase the page speed, the webmasters must reduce the number of plug-ins from the website and must properly optimize the images in order to reduce the image size and enhance the page speed of the website.
Along with this, the web owners must use various page speed tools like page speed insight checker to improve the speed of the pages on the website and to make the website more advanced and user-friendly.
Page speed insight checker is a tool developed by Google which helps in optimizing the website by suggesting the web owners their top, medium and low priorities. This tool also helps the owners to gain huge revenues by dragging more visitors to the website. Also, it is said that the website with more page speed helps in improving the users’ experience and attracts users’ trust.
- Mobile support: In today’s times, most of the people use mobile phones rather than laptops and computers to access information from the web. Also, Google announced a first mobile indexing on 4 Nov 2016. So now, it becomes necessary for every business owner to make their websites mobile compatible in order to get high SEO rankings and to attract more traffic to their websites.
- Use of multimedia and its optimization: In order to develop a user friendly and attractive website with classic user interface, it is necessary that the website should contain good quality content, but along with the content various multimedia such as images, slideshows, audio, and video also serves as the support factor to attract visitors on to the website. Publishing good and attractive multimedia relevant to the content can catch the eye of the user and can help in increasing the dwell time of the website.Also, the attractiveness of the various multimedia can be increased by using keywords for the images name, description and alt tag etc. This multimedia can help the webmasters to deliver the right and exact information to the users which can improve their searching experience.
So, all the above-mentioned tools, tactics and techniques can really help the owners of the website to make their website user-friendly. It can help them to gain a relevant position in the search engines results page and also enhance their SEO position.
The webmasters or web owners must do the SEO audit of their website by themselves in order to check the friendliness of their website for the search engines or they can hire an SEO professional to do a complete audit of their website in order to remove the negativities and issues of the website and make it secure, mobile friendly, and optimized. SEO Company serves various benefits which help website owners to have access to the advanced and compatible website without any errors. Below is the list of benefits provided by the SEO Companies.
- Analysis of website Structure
- Analysis of content and conversion rate
- Optimization of web structure and website code
- On-site content optimization
- Off-page factors optimization
- Optimizing on page and off page content analysis
So, a business owner must definitely look forward to hiring such a company in order to grow its business through an online platform and to enter the new market. But before hiring any company a business owner must look for those companies which have the ability to work as per the expectation of the business owner and does not believe in improving the SEO position of the website with the help of Blackhat SEO. A company should focus on using the white hat SEO for improving the structure of the website and its ranking.
The business owner or the webmaster’s team must make definite efforts to improve the website. So as to gain good search position because, without a good SERP, all the hard work that the owner and his team have done goes to waste.
So the business owners must use the above-mentioned SEO techniques properly to attain a strong position in the competitive market. So, as to stay for a long time in the market by overtaking the competitors and also by knowing their strategies with the help of SEO tools. All in all these Techniques and tactics can definitely help the webmaster and the business owners to attract large traffic onto the website. To develop a trustworthy goodwill and a good image of the website on the online platform so that a large number of users visit and by getting a positive response from other users and other websites.
Hemant is Digital Marketer and he has 3 + years experience in SEO, Content marketing etc.