Techssocial | SEO is an essential lever of your success. That’s why you must focus on optimizing your website, your web pages, and invest in SEO.
Search Engine Optimization is a long term work. It takes patience and hard work. But you can’t deny that your company needs it.
This article explains everything why it is important to invest in SEO for your website. According to a G24i Agency study, it takes more than 70% less investment compared to Advertising.
Table of Contents
Importance of SEO for your business
Want to know the importance of SEO of natural referencing for small businesses? Do you also want to know if SEO is a good investment for the years to come?
Continue reading as I will try to answer these questions.
- SEO offers sustainable results for a company
Importance of SEO, long-term strategy
SEO is a long-term strategy as it will bring you sustainable results over the long term. It creates a progressive impact on your business.
You have probably asked yourself the following question: “How long will it take me to be ranked No. 1 on my keywords? I have seen many business owners and companies start doing SEO, and after a month or two, they give up and say, “SEO doesn’t work” or “we didn’t get the results we needed to justify the cost.
Suppose you are about to start a new site. If so, it is essential to know that you will get results in about 6 to 12 months.
This duration may seem like a long time for some. But if you optimize your site correctly, it will stay on the SERPs for a long time. The impact is significant for small businesses that are struggling for a breakthrough.
- SEO, impact your business in the long term
If you have a business, you know how important it is to keep your customers and find new prospects. The online presence of your company is a significant asset to obtain commercial results. SEO can help you by offering you visibility in Google’s results pages and, by extension, by increasing your sales. But to get results, it is necessary to invest time and money.
There are many factors to consider when thinking about SEO. It would be excellent if you had the expertise and a workable plan to make your SEO campaign successful.
SEO is a good investment for an online business, which brings us to the next point.
- Your return on investment will be significant.
SEO brings an excellent return on investment if you have a healthy budget and a continuous process. Don’t set yourself unattainable goals at the outset. Plan a job, a budget for 6 to 12 months, that’s the time you need to plan. If you’re not satisfied with the results, you will feel like you have thrown your money away.
An investment in SEO is an investment in the future of your business. A long-term plan will bring you a return on investment because SEO is an online marketing strategy with one of the best investment returns.
It isn’t easy to calculate the return on investment, but you have many analyses that you can monitor and evaluate to achieve your goals. Still, organic search engine optimization (SEO) is far more potent than other online marketing tactics and stronger than paid search ads. SEO is about 5.66 times better than paid search.
You can expect these benefits from SEO:
In this example, the results in the first few months are not striking. But in the long term, they will evolve and start growing.
- Organic Search – Primary Source of Traffic.
Organic search is responsible for a large part of a website’s traffic.
According to BrightEdge, 51% of all website traffic comes from natural search, only 10% from paid search, 5% from social network search, and 34% from all other sources.
Visibility is an important asset, and Google has a significantly higher market share than its competitors, such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, etc.
- SEO is cheaper than Adwords
Natural SEO is cheaper in the long term. Why is it cheaper?
Concerning natural referencing, you have to invest more money in the first phase, but the results appear in the long term, and they are, above all, sustainable over time.
Compared to paid referencing. The latter is paid monthly. If you stop paying, traffic dries up. As long as you continue to pay, you have results, but you will have invested more money in the long term.
SEO converts more efficiently in the long run, paid to reference has faster results, but it is not sustainable and more expensive. Many website owners do not invest in SEO; they prefer paid search engine optimization. The two methods are complementary.
- SEO is quantifiable
Monitoring the analysis of your SEO will provide a lot of information. The challenge is to extract this data and make the right decisions to improve your results. Some tools can help you track the performance of your website.
Google Search provides data about performance, mobility issues, indexability, and other few metrics.
Google Analytics provides other data. You can see information about your users: what they like, what they read. You can also see things like traffic sources and social networks, most clicked pages.
An excellent way to start your SEO is to start by doing an inventory, an SEO audit, examining the traffic, checking the pages to be improved, the obsolete links, and evaluating the backlinks and the competition.
- Credibility and trust
The objective of SEO is also to strengthen the confidence and credibility of Google and the user. The user plays the central role. He participates in the success of the company, just like Google.
User experience
You need to know your target audience well and build their appeal to reinforce your company’s site’s authority. Everyone wants traffic, trust, and credibility, but few people know that UX is involved in this process. If you gain confidence and credibility, your website will gain authority, but it’s not easy.
And to do that, you need to offer valuable information, a clean and easy-to-use website to your users. It takes patience and determination to get your audience to trust your site, business, brand, and content. Any growing business needs user experience in its lead generation strategy.
The design elements of a site are essential:
- Easy navigation
- An intuitive site structure provides a starting point for creating user-friendly websites.
- It is imperative to have relevant content and description for each section of your menu for each page.
- Effective SEO rests on three pillars: authority, relevance, and trust.
Google’s “trust” factor comprises of many things which help to determine the degree of trust. The more a site is said to be “confident,” the better its articles are ranked on Google.
A website is considered less “confident” because of its harmful and low-quality content.
- Get more customers with local referencing.
If we’re talking about why you need to invest in SEO, local optimization, local SEO should be listed.
As mobile and voice searches are increasing, local SEO has begun to dominate SEO trends. Now it has become almost mandatory. Local search on maps helps the user to have more confidence and to know more about your business. It can locate you quickly. Google My Business (GMB) is a great way to start your local SEO process. You can add NAP information (name, address, phone), connect your website, associate a social account, add images, etc.
You can use SEO for your blog, your business site. Search for geolocated keywords to include in your articles and improve your ranking by targeting top positions in Google.
- Get new opportunities for your business.
A well-designed SEO can offer you new possibilities. Your company, your brand, your products are better known. Your site is “found” more easily on the Net. You acquire new customers, make recent sales.
Conclusion
SEO is a vital part of a successful online presence. It helps Internet users to find your website and then share your content, so, choose wisely to invest in SEO.
Companies should invest more in natural referencing, SEO. The implementation of a quality SEO has many advantages for your company, regardless of its size.
The natural referencing is more attractive in the long term, more perennial compared to the paid referencing.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.