Techssocial | Audiovisual marketing has definitely been imposed in all sectors. That is why more and more companies need one or more corporate videos and even strive to look for animated videos to describe their business. At the same time, the number of producers that are dedicated to providing this type of services is growing.
Animated corporate videos are excellent tools – nowadays essential – that help to convey the essence of a company and reinforce, among other things, the customer acquisition strategy. The success of this audiovisual format is due to the fact that institutional videos allow transmitting a lot of information about a product, brand, company or business event in a very short time.
Animated videos are a valuable marketing resource for our business. Because of their lively nature, they turn out to be much more attractive than an image. This can translate into a lot of benefits for your business that you can easily exploit.
Table of Contents
Which companies can use an animated video and what are their advantages?
Thanks to the versatility of animated videos, these can be used by any business. It does not matter the sector of your company if it is a factory, store or sells services. You can use animated videos while you have a website or social networks.
The online presence is essential, without it you will not be able to benefit from an animated video. Either to sell something online, or search for content for your Facebook, Instagram or YouTube. An animated video for your company will bring you benefits, this also applies to students of all ages. If you do not feel like hiring a designer or animators, you can create animation online too.
Following are a few advantages of animated videos:
More Attractive
One of the main advantages of animated videos is that they are more attractive. This is because the use of visual resources makes them much more striking. The animated is more fun than what does not move.
Better Metrics
If you want to increase the interaction and engagement of your site, in addition to many other benefits you need a motion graphics video. Due to their more attractive nature, these tend to generate a greater impact on the public. If we add a call to action, we are more likely to receive a positive response. This with just one video.
Most Understandable Concepts
Exposing a point or explaining a process is much more effective with video motion graphics. Learning how to make animated videos is useful when you are presenting something new. This way you can explain to your users much more easily how this new product or service works.
Best Experience
Although this point seems subjective. Website experience greatly influences search engine positioning. If a user stays longer on your site, he has a good experience. This is considered by search engines when indexing your website. Social networks with animated explanatory videos tend to have more reach and followers.
Create Your Animated Video in 3 Steps
When you start making a video, be it advertising, explanatory or corporate, you have to make a very clear vision that what your brand is and who is behind it. In an animated video, you can incorporate logos, colors and even dress the characters with all kinds of elements reminiscent of your brand.
The amount of possibilities, compared to a video with real characters, is much wider. Imagine what you imagine, you can use it in an animated video for companies. Following are a few steps:
What Do You Want YourVideo For?
Before learning how to make animated videos, the first thing you should do is determine what you want your video for. We always recommend that there is a goal behind all content. Here the possibilities are many, from an explanatory video to simple multimedia content.
The objective will help you set several parameters of your video. For example, the duration or platform on which the video will be uploaded. It will also help you define the tone and other important points. This step is essential to perform the second.
Script and Storyboard
A script is basic to know the sequence that your video will follow. In the script not only what we will say is placed, in the order in which we will do it. We can also textually express the ideas or resources to use. The script will be the preamble of the Storyboard. Once you learn to create animated videos, this step will be done automatically.
In the Storyboard, you will create a draft of your video. As if it were a comic or slide show, you will go frame by frame creating the sequence. Here you will add annotations about the multimedia resources you will use. In addition, you can plan the timing of the video very well.
Create Your Video
Once you have completed the above steps, it is time to create your video. This is very simple because with the help of modern online tools, you will easily learn how to make animated videos. Choose the best tool that suits both your needs and budget and knowledge.
Use the Storyboard and the script as if it were a guide to build your video. When you finish adding resources and music, check it out. If all is well, then you just have to render. Here it takes good care that the quality and resolution or size are adequate.
Take Advantage of the Potential of Animated Videos
Making an animated video can bring many benefits to your business. Animated videos allow you to explain or expose something easily and simply. In addition, they are much more visually attractive and like more than images and texts. All this potential, today is easier to take advantage of.
You don’t need much money or advanced knowledge to create an animated video. All you have to do is follow the above steps. Choose one of the modern programs and that’s it. Now you can create your own animated video and get excellent benefits.
Sagar is HR at techssocial.net. He has been writing last 3 years on different blogging sites. He has also helped small businesses to gain their ranking.