Techssocial | A brand logo is the foundation of any sort of business or organization. It is the initial and really important step for any new company or brand to bring in the limelight. Logo speaks to the customer itself, giving you all the information about the brand in a crystal clear manner. No matter you want to showcase your brand over social media or you want to use it over a flyer, ensure to develop a stunning logo design to speak volumes of professionalism.
Fortunately, in this post, we are going to highlight the pros and cons of logo design that can make or break a business. Have a look below to unveil the pros and cons of logo design for next-level brand promotion.
Pros:
1. Trendy Color Palette
Selecting a color for your logo is really important as it attracts the viewers’ attention. Once the logo is designed before that you should select a color in your mind because it is also a feeling and is the tells about the brand. Every color has a different specification itself. Some graphic designer is very choosy in selecting their logo colors, but if the brand or the customer demands something else then they go for that obviously. Customer requirement is a high priority. Through colors, the designer wants to disclose what is in our minds because colors play with our psychology. It arouses our emotion, and color also has the ability to recalls the emotion of your unconscious minds.
2. Catchy Typefaces
When it comes to designing a stunning logo it is crucial to ensure catchy typography. A particular design of typing is used for every brand. As taken an example of any music band or energetic drink their logo shows many variations in them. They have classy, attractive, and bold features in their logo so that more people get attracts to it. It is an advantage of the logo having typeface in it because it relates to them easily. It creates vintage and historical personality in them. The typeface is good and unique for your logo and business.
3. 3D Animation
A 3D animated logo is the most influential logo concept to easily get noticed. A 3D symbol is one that uses different lines and patterns to showcase the brand message in a captivating manner. For this, you will need to connect with a basic logo design site to elevate your visibility. By doing this you will not only tell your customer about your business but also persuade them to invest in it. These symbols are an advantage for our business as they are conveying the target audience immediately.
Cons:
1. Template Designs
A template design is a disadvantage as it wouldn’t deliver perfect feel in your logo. On the other end, customized logos showcase your brand operations in a crystal clear manner. A designer who uses template design can make your brand down in the market. The problem that occurred in using template designs in your brand identity is the unprofessional impression. if you want to build an extraordinary brand logo than stop using template design software. Ensure to opt for a professional designer to grow your business to new heights.
2. Time Consuming
If a designer asked to make a trendy logo design on customer demand, it takes a long time to create it. As it is sometimes difficult to understand what the customer is demanding and what you are getting which is time-consuming. As the business has developed and you have a good market for your brand than you should change your logo and sincerely do your work build proper logo again. This will create a good sense in the customer of your brand and you are not doing it, it creates harm to your brand. It is the reason people will simply ignore your logo.
3. Lack of Skills
As the logo is an essential part of business and organization to showcase its presence in a professional manner. Hence it vital for business operators and marketers to connect with an experienced logo designer that would highlight your brand in a crystal clear manner.
In a nutshell, the information shared in the above passage is appropriate for entrepreneurs and marketers who want to stay ahead of the curve with a trendy brand identity. Take every measure to develop a brand identity that can stand out from the crowd effortlessly in 2020 and beyond.
Sagar is HR at techssocial.net. He has been writing last 3 years on different blogging sites. He has also helped small businesses to gain their ranking.