Techssocial | One way to understand how a thorough social media report can help your business is by seeing the positive effect it had on other companies. Post Office is one organization that provides effective use of data gathered from social network reports. Go Daddy is another role model for applying insights on how people interact online to improving customer service, and there are other examples shown below.
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The Approach Used by Post Office
This UK communications company now present in more than 11,000 locations ran a data-driven social listening campaign. This produced lower weight times at many of their mailing branches, and it increased their subscriber rate by 113 percent. This all started with paying attention to the conversations about their services customers were having on social media.
This resulted in improving the company’s overall brand health, and this includes an 80 percent reduction in online misinformation. In other words, they were better able to use the conversations people were having on their social media pages to improve the quality of customer service.
Taco Bell’s Social Media Report Story
This large food chain tapped into customized data according to different reactions to Taco Bell and online ordering. Part of the information the company gathered came about after the implementation of a new order app that provided insight on consumer attitudes toward their food.
They also found ways to make the ordering process faster. What is more, they were able to use monitoring of online activity to tailor content to specific groups with specific interests. The result was a 20 percent increase of purchases through the order app and a 14 percent engagement increase rate.
Go Daddy’s Real-Time SM Reporting Experiment
Go Daddy decided to implement a real-time social media reporting experiment in 2018. This included extensive tracking of conversations, impressions and engagements. Go Daddy participated online as the social interactions were taking place. What is more, they immediately observed how their brand was being mentioned as it happened in a “war room” they set up for this purpose.
This online monitoring experiment took place during the 2018 ESPY Awards. This event, which was hosted by Danica Patrick, provided the company the chance to enhance the brand awareness effect that national television provided them. They accomplished this by observing how people interacted online the previous year when Payton Manning hosted the event. Then, they tracked the conversation people were having during the event that Danica hosted.
The result was increase branding exposure because of the live “moments” they had carried out throughout the show. This provided them exposure opportunities they may have otherwise missed if they were not prepared to engage the way they did.
VISA’s Use of Social Reporting Data
VISA found it fitting to use social intelligence technology to understand the future of online transactions. In the process, they also conducted biography searches that helped them find more information about smaller audience segments. For instance, they homed in on small- and medium-sized business owners who shared their “About Me” stories online.
By observing how specific groups of people communicate, they were able to improve the reach by way of online content. This increased interest in targeted groups resulted in a better understanding of how people viewed their brand, and it improved the sentiment of VISA by about 50 percent.
How NetBase can Help You
A social media report provides you a variety of information bits in a way that makes sense for your industry. The methods that work depends on your objectives including whether you want to improve your image, increase leads and sales, or simply establish branding across a wider territory.
