Techssocial | Influencer marketing is developed as a strong tool for marketers to boost their brands. In recent years, Instagram users worldwide have started making income from paid posts and collaborative marketing campaigns. This platform offers the perfect scope for promoting your brand with influencers genuinely recommending products and serv
This article will help you understand how to maximize Instagram influencer marketing ROI in 2020 and beyond.
Why Use Instagram Influencer Marketing
In 2020, influencer marketing is developed as an $8 billion industry because it has that much will to boost brands—some of the reasons for choosing this platform as a typical choice for influencer marketing.
Some statics on Instagram say
- For every month, 1 billion people use Instagram; half of them use Instagram stories every day.
- Most of the stories (⅓) viewed on Instagram are stories from the business.
- According to 2020, users will spend an average time of 28 minutes per day on Instagram.
- Two hundred million users visit at least one business profile daily.
What Makes You An Instagram Influencer
There is no strict basis for being categorized as an Instagram influencer. Any Instagram user who has a high number of engaging followers will influence their followers is known as Influencers. If you are going to start an Instagram influencer marketing, do your research to make sure
- Their following and engagement is genuine
- Their follower demographic will match with your target audience
An important measure of right influencers is they are responsible for their partnership choices. They truly consider the preferences of their followers’ interests and enduring. They only do the partnership with brands that they believe their audience will likely engage with them.
It is hard to build an engaged following. Right influencers will not post anything that looks annoying to their followers or their feed.
How To Make Use Of Instagram Influencer Marketing
- Videos Are Still A Ruler
There is no doubt that videos can capture more eyeballs than any other type of content. It is the main reason that Instagram pushes all kinds of video formats on Instagram. Their features allow previews of IGTV content on the news feed. With the one-click option, you can easily view the content on IGTV.
You can utilize the stories, feeds, IGTV, or even the combination of all three. If you want to reach the goals, you have to spend more creative resources creating your video content.
- Use Longer Captions
After visuals, influencers are now turned towards the post with long captions. It is a great way to share more insights into the world and their skills. According to the research, since 2016, the caption length has expanded double. In 2020 the average length of characters used in the caption was 405 between 65-75 words. These lengthy captions are used to turn around the attention of users towards their posts. It will help brands and influencers to further inform their audience about their messaging.
- Work With Influencers
If you decide Influence marketing is the best choice for your business, the first thing you have to do is, set your budget. It is a costly game because influencers will charge per post and for stories. You can go for micro-influencers to promote your brand with a smaller budget. These influencers have smaller following ranges between 1000 to 10,000, but they have a high engagement rate on their posts. It is a more cost-efficient way for smaller businesses, and also they have a great deal of influence over a particular audience.
After finding the right influencer for you, ensure they have a faithful following and a loyal and trusted community. As well as read the comments to see if your targeted demographic are engaging with their content. And finally, look over in which type of post they are excellent to help inform your campaign.
- Measuring Metrics Will Be More Important
It is very important to track your different metrics. You can use these types of data to measure valuable things like your audience’s interest and reach of new audiences. If you follow these data on the right path, it will help you to expand Instagram impressions, reach, and followers. Instagram impressions create more engagement for your post and Instagram reach help you to find many new followers.
- Optimize Your Posting Schedule
Instagram has chosen to give more preference for the new content, and this method is more useful for maximizing your engagement. It would help if you also looked into when your targeted audience is online to optimize your engagement and get your content to see them. You can use Instagram analytics to find when your audience is mostly online and post your content at that time. Image credits
ROI Of Instagram Influencer Marketing
Influencer marketing can be a great investment for your business. If your targeted audience is teens or women, then Instagram will be a great platform because 70% of teens believe influencers, and 86% of women use social media to advise on what to purchase. Most consumers depend on the recommendations from influencers, and influencer marketing is obtaining grip and speed in helping businesses sell their products and services.
The most astounding fact for influencer marketing campaigns’ ROI is they earn $6.50 for every dollar they spend.
Wrapping Up
As with any marketing plan, it is very important to track and measure the ROI, and it is also very essential when coming into Instagram influencer marketing. If you have already had experience in influencer marketing, these tips and tricks will maximize your Instagram influencer marketing ROI. So be clear, consistent, and get started!
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.