Techssocial | Good marketing strategy is one of the most crucial aspects of business success. Marketing helps businesses promote their products or services to the relevant audience and generate sales. It also helps in creating long-term relations with the target audience and builds brand awareness with modern digital marketing practices.
Today, every business, no matter the size or industry, needs to make its online presence through digital marketing. It is to note that digital marketing is in a continuous phase of evolution due to technological advancements. Previously business owners would only need to create a website, and they were good to go.
However, in this present digital era, just having a static website is not enough if you want to reach the ladder of success and outperform your competitors. The modern digital marketing strategy requires you to be visible online and engage with the customer base. If you are searching for ways to incorporate the latest digital marketing tactics into your business, you have just come to the right place. Below are some of the essential digital marketing practices that you can adopt and take your marketing to the next level.
- Search Engine Optimization (SEO)
SEO is one of the most critical and effective digital marketing practices for any business. As the world is going online, most customers are looking for products or services on the internet. That means if your website is not ranking high on the search engines, you might be losing many potential customers. Although Google algorithms are continuously changing, it might get quite confusing to keep up with the latest updates. However, be mindful of the following factors to implement on your site and increase the chance of ranking higher:
- Target appropriate keywords to drive relevant traffic to your site
- Pay attention to link building strategies to grow organic traffic and credibility of your site
- Make sure to keep your site secure with HTPPS encryption
- Create high-quality content to share valuable information with the right audience and build trust with your users
- Ensure your website is responsive and mobile-friendly
- PAY-PER-CLICK MARKETING
If your business is not low on budget, then pay-per-click (PPC) marketing should be your go-to option for successful marketing results. In this technique, you will be paying a fee every time a user clicks on your advertisement. PPC is an excellent way to buy target users to visit your website and make sales. The best thing about this marketing practice is that you will have complete control over your ad’s money. You will only be paying to the advertising system if the right customer clicks on your advertisement, thus increasing ROI and website traffic. Also, don’t forget to keep track of your advertising campaign. The data can help you improve your marketing strategies.
- EMAIL MARKETING
Many people assume that email marketing is dwindling and it isn’t a practical marketing tip anymore. However, this marketing method still is an effective way to communicate with customers, even with the advent of social media networks. With email marketing, you can treat your whole email list as a sales pipeline only if your subscribers agreed to receive emails. It is a cost-effective technique that helps you to retain your existing customers and acquire new ones. Before you get started with your email marketing, follow these three steps to achieve qualitative outcomes:
- Set out KPIs for your marketing campaign. Ask yourself what results do you wish to achieve through this strategy?
- Segment your email list of subscribers. Lookout at the buyer persona and then customize your offering to provide relevant content to your audience.
- Lastly, make use of tools and send out automated emails to save time and effort.
- INFLUENCER MARKETING
Sure PPC and email marketing are effective marketing practices, but are you overlooking the power of influencer marketing? Influencer marketing is one of the modern yet comparatively inexpensive marketing techniques. You don’t have to hire a celebrity to promote your products or services. You can choose any influential person on social media with many followers for your marketing purpose. One best way is to make a list of the best influencers in your industry and reach out to them. Some might charge you a fee, while others might even do it for free. Since word-of-mouth marketing builds trust, most customers might turn into your potential leads because of influencer marketing.
- SOCIAL MEDIA MARKETING
No wonder most users today spend time on social media either to interact with their connection. So if you are not practicing social media marketing in these modern times, you might miss out on many opportunities on the table. Are you thinking of promoting your services across all social media platforms to get the maximum followers and generate leads? Chances are you might be going in the right direction. The best practice is to determine which mediums your target audience spends the most time on and then focus on those only. In this manner, you will attract only relevant traffic and gain loyal customers. Moreover, make sure you are not posting dull or boring content. Remember, your objective is to engage the audience and lure them into taking action.
- VIDEO MARKETING
Since people love to watch visual content these days, it gives all the good reasons to include videos in your digital marketing plan. Today almost 2 billion people use YouTube every month. The reason for the popularity is that this format is more easy-to-digest and appealing to most people.
Video marketing gives marketers the advantage to upload the same video on different platforms. Although the length and format may vary for each forum, it still generates a high ROI. If you are still wondering how to get it started, below are some of the tips for various forms of video content:
- Interviews: Get in contact with famous experts in your industry and ask them for an interview. Not only will it strengthen your brand’s position, but it also builds a positive image.
- Surveys and polls: It is one of the most trending techniques in social media apps such as Facebook & Instagram. People have fun while polling and tend to engage more in these types of videos.
- Product reviews: Using this tactic, you can show how your product works and why it is beneficial for the audience. You can also reach out to social media influencers to make the most of this marketing idea.
CONCLUSION
Long gone are the days when business owners just had one-way communication with the customers. Today digital marketing has flipped the coin, and businesses must find ways to engage with the customers creatively and make them feel valued. However, it is worthy to note that there is no single ingredient for marketing success. Implementing a combination of these trending and modern tactics can make your business go a long way. Embrace the latest tools and technologies and keep updating the existing techniques according to the industry trends.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.