Techssocial | Whenever someone visits your website or your office, the first thing that anyone will notice is the logo. Right after the logo, the tagline is the place where people put their eye on. Your brand will be recognized by your logo and defined by your tagline. Therefore, you need to have both of them perfectly in order to gain popularity among all your visitors and hence gain more customers.
This guide will cover everything that is necessary to design a logo along with a tag line. Here’s what you need to do in order to craft the perfect logo for your brand including the tagline.
- Defining your audience
- Creating the tagline
- Getting a rough idea about the logo
- Designing the logo
- Adding the tagline to your logo
These are the five steps you can follow to design the perfect logo along with the tagline for your business.
1. Defining Your Audience
The first thing that is most important thing you need to do when you are designing a logo is to get an idea about the audience. Know your audience and get an idea on which category they belong to. You can easily come to know about the audience type by checking out your business type. Once you know what niche your business focuses on. You will get to know your customers and can proceed to the next step of logo creation.
2. Creating the Tagline
If your business or brand already has a tagline, you can easily skip this step. If not, you will have to create a tagline for your business. Remember, when anyone reads your tagline, it should trigger their mind and get the whole idea about your brand or your vision. People often trust more if you have a good tagline. You can keep it as per your vision or you can simply define your business using the tagline. It totally depends on you, what you want and what are your requirements. The one thing to keep in mind does not create a long tagline. The tagline should be short and sweet.
3. Getting the Rough idea about the logo
Here, you will need to think about many things related to your logo. The first thing you will need to do is get an idea for the logo. You need to think about whether you will be creating your logo all by yourself or you will get a professional logo designer to build your logo. If you are planning to design it yourself, you will need to get an interesting idea that catches people’s attention else if you choosing a professional to do it, you can leave everything on them.
4. Designing the logo
There are various things that you will have to cover in this particular phase. The entire logo will depend on the design. Below are some of the things that you should keep in mind to design the logo
- Make sure you have got the perfect color combination for your logo
- Fonts do matter when you are designing a logo
- Choosing the size and shape of the elements
- Precision is the key to build the best logo
- Keep it simple and interesting. Don’t go too much fancy
These are several things that you surely should see when you are creating a logo. Moreover, you will also have to choose the software where you will build the logo. Take your time in designing but make sure the logo you make is perfect. Also, if you are designing the logo by taking the already built elements, make sure they are in standard quality or your logo won’t be seen in high definition when you use it in websites or brochures.
5. Adding the tagline
Your logo is almost completed. The last thing that you will need to do to finalize your logo is adding the tagline you just created. Below your logo, you will have to add the tagline. There are several ways to do it. If you have the whole brand name as the logo, you will either align it on the right or left. Alternatively, you can keep it in the center as a standard format for the people when their logo and the name are different. Make sure you add the tagline exactly below where your business name starts. In this way, it will look attractive and your customers can easily see the tagline when they see your logo.
Your logo is created – Go use it
Not to mention, your logo will be now ready to use after you have completed all the steps as mentioned. You can now add your logo to your websites and your social media accounts. Make sure you send a newsletter to your existing customers telling them about your new logo and the tagline.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.