Techssocial | If you created an online eCommerce Themes store and you are struggling to get traffic to your store, you came to the right place. Today we are going to talk about a few SEO tips that will help you to grow your online businesses.
After this Covid-19 pandemic, Google searches have increased fast because most people have preferred purchasing essential products online so they can be safe.
It’s a fact that if you are into online business then this is the right time to make your store visible to those who are searching for the products you are selling.
SEO is one of the best methods to drive more traffic and make more sales organically. So if you haven’t started implementing SEO on your website. It’s time to do it.
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Let’s take a look at some of the best SEO tips :
- SEO traffic is rich traffic that you can drive from search engines.
- You can get leads, sales, and store traffic for your small business absolutely free if SEO is implemented.
- It has a minimum cost and a huge ROI marketing technique.
- It helps you to build your own business brand.
- It is also known as the future of marketing.
- SEO is the best way to beat your competition.
The main reason for implementing the SEO technique is you can rank higher than the bigger brand in your business category and drive more and more traffic to your store.
Let’s talk about some key features you should implement to rank higher in search engines:
Mobile-friendly Website:
This is the top essential thing you will need to implement to give your visitors a great shopping experience.
- Make sure your website loads faster in less than 4 seconds.
- Implement Clean and minimal website Themes design using Templatetrip Prestashop Theme or Webibazaar Templates instead of using fancy designs.
- Make your website easy to use and well structured.
- Use the business logo and branding on your website.
1. Create an Individual page for each product
Many small business websites list their products on a single page similar to the homepage, but it is not a good idea.
If you want to get more sales profit from your SEO efforts, you should create an Individual page for each product. Using this method you can rank higher for each product page for many related keywords.
Example: if you are into a fashion store website, you will have to create Individual pages for each product such as one page for the shirt and another for trousers. You can also create sub-pages such as trousers ➜ men’s trousers ➜ black trousers. This can help you boost your rankings and conversions.
2. Use Schema
Well, structured data helps Google to understand webpages better. So it can help you to rank higher in search engines and help you to take advantage of different SERP features such as featured snippets and more.
Product schema, FAQ (Frequently Asked Questions), local business, etc. must use schema type for every business.
3. Give priority to keywords
The success of your SEO campaign depends on the keywords you targeted. So this is the reason you need to choose the right keywords for your business.
All keywords are not equal; some keywords could have high search volumes but less profitability while some keywords have small search volumes but they are profitable.
Make sure to focus on long-tail keywords because they are easier to rank and are more profitable than short keywords.
The profitability of a keyword builds upon the nature of the keyword. So for that, you will need to understand the intent behind that keyword, why users are searching that.
Let’s take an example: when a user searches “Coffee” on google, they want to learn more about Coffee, which means it has informational intent. But when a user searches for the “best coffee near me” then the person wants to have coffee. This can be a profitable keyword for you to target.
4. Start Writing Blogs
Any business without a blog is leaving a chance to extend its potential reach and increase traffic, as companies publishing blogs get more backlinks.
Blogging is a simple way to add keywords (related to your business) to your website naturally.
Adding regular fresh content means search engine indexers will visit your website more often they are more likely to notice the content you added that builds over time and increase the website’s ranking.
Content Marketing is one of the best SEO tips Regarding Help on increasing traffic and Ranking on SERP.
Developing a persona based on the audience’s goals, age, interest, purchasing habits, etc. can help your business to maximize your blog post’s relevance.
5. Create a Sitemap
Creating a Site makes search engines work easier by defeating the risk of errors especially for a large website or those with a small number of external links.
Sitemaps are easy to generate and there are lots of free tools available to create them. When the sitemap is created, submit it to Google through Google Search Console and add it to your website root folder.
6. Give Attention to Metadata
Metadata is an important factor, optimizing a website’s metadata associate titles, descriptions, and URLs to increase visibility. The title must include the page’s target keyword without affecting readability
The meta description cannot be more than 160 characters and provide a quick disintegration of a page’s content. Good URLs typically include keywords but are short so they can be easy for users to remember.
7. Ask your customers to add reviews
Reviews can help small businesses in many ways. Firstly, reviews can help you build credibility and gain user’s trust when it appears on search engine results.
Encouraging your customers to give a review creates more fresh content related to your business.
8. Optimize your website for local search
For small businesses, Google my business is essential. Google my business profile can help you rank on Google and bring you new customers for your business.
So this is the reason you should optimize your Google my business profile properly and keep it updated with the latest business information including your business hours, phone number, email, images, etc. so that the user will be able to learn more about your business.
Above mentioned SEO tips are essential to rank higher in search engines so make sure you start implementing those points and take your business higher in the search engine result page (SERP) and drive more traffic to your store. It will help you to boost your sales and scale up your conversions.
Nikunj Radadiya is a Content Writer and SEO optimizer at Webibazaar Templates. Specialized in Creative Content, Digital Marketing Ideas and helps eCommerce stores for branding on the Digital Platform.