Techssocial | Many business websites employ SEO tactics to increase their visibility. These strategies can help them rank higher in search results, increasing their chances of attracting clients and increasing product sales.
However, before focusing on how to improve your site’s visibility in the local area, it is preferable to first focus on how to improve your site’s visibility in the local section. It implies you should prioritize how your site will be recognized by potential clients close to your business’s physical address. It may be accomplished by employing local SEO tactics.
Table of Contents
Introducing Local SEO Strategies
Local SEO has changed significantly beyond the rigid structure that organic SEO has always been bound by. Local SEO nowadays is more about strategic planning to increase your visibility just when your consumer needs you. So, whereas conventional SEO was all about your consumers finding you online, now it’s all about them finding you when they need you!
Consider those micro-moments when they’re walking down the street looking for food, shoes, or handbags. You’ll only be able to outrank your competition if you build your SEO strategy around these micro-moments. Today, you can easily find affordable local SEO pricing online for your business.
Top 5 Local SEO Strategies
Local companies want to use search engines like Google to increase visitors to their websites and through their front doors. SEO experts say 60 to 70 percent of in-store purchases begin with internet research.
There is a huge chance to help develop your company with a successful local SEO strategy for a small business. Here are five techniques you can implement right now to get your SEO strategy up and running and dominate your competition.
1 – Create a Google Places listing for your company.
It’s a great location to start your local SEO strategy by listing and verifying your local company listing in Google Places; without one, it’ll be impossible to get your business to the top of page 1.
2 – Complete the information on your Google Places page
When filling up your listing, be sure you follow Google’s rules and ensure it’s 100 percent comprehensive.
Address: This tells Google where you are in the world, so they can match your listing to queries. When filling out your address, be sure to include the suburb and city name; it’s a typical mistake to merely include the suburb. By including the city name in the address, Google will tell that you want to target your city and will also assist you by embedding a portion of your targeted search phrase(s) in the listing.
You have the option of including many categories that are relevant to your company. However, you just need to complete the first category from the Google alternatives provided. The remaining category fields can be utilized to fill in with alternatives that are more related or keyword-rich.
3 – Obtain feedback
The number of reviews a listing has appears to be a major element in how Google ranks entries in Google Places. Asking for reviews from current and previous clients via electronic contacts, such as a link in your email newsletter or a link in your email signature, is a terrific method to acquire them.
Other review sites will also be used and shown by Google. Doing a few Google searches and noting what review sites Google uses in your sector is a smart approach to find out. Now you know where to advertise your business and invite clients to provide reviews, which will aid your local SEO.
4 – Increase the number of backlinks to your website
If you want to see your website advance up the search results page, you’ll need to build links to it. There are various ways to do this work, and doing it yourself may be time demanding but extremely satisfying once you obtain the desired results. It’s a good idea to change the anchor text of the links you produce to achieve the greatest results from your link building. Keyword phrase rich links, things you offer, and your brand/business name should all be included.
Getting the proper anchor text leading to the right landing page is important for link building. For example, if you offer blue widgets, it’s a good idea to create some links with the anchor phrase “blue widgets” and point them to your blue widget product page. When people search for “blue widgets,” this will help you rank well in the search engines.
5 – Increase the number of links to your Google Places page
Generating links to your Google Place page might be as beneficial as building links to your website. It will show Google that your listing and business are highly relevant to the keyword terms you’re targeting, establishing you like the industry and local expert.
By applying the five local SEO methods described above, you will be on your way to having your business website at the top of search results and increasing your company’s visibility in your local market.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.