Techssocial | Don’t get confused if you search for Microsoft Dynamics CRM and get results that include both the terms – Microsoft Dynamics CRM and Microsoft Dynamics 365
Dynamics 365 and CRM are different products of Microsoft. While D365 has all the functionality covered by Dynamics CRM, the product is rather comprehensive. It brings a new approach to business software.
Before 2016, Microsoft was one of the first movers in CRM software. The concept behind making the CRM is to gather data centrally in a single software. In other words, it implies recording each activity related to a customer, including orders, quotes, emails, and calls. It is most helpful for the sales department, marketing and customer service as it helps in understanding the customer and schedule the activities accordingly. There are popular CRM systems available in the market other than MS Dynamics CRM such as SugarCRM, Oracle, Sage CRM, and Salesforce.
MS Dynamics Products also have ERP solutions, such as Dynamics GP, Dynamics SL, Dynamics AX, and Dynamics NAV.
In 2016, the company decided to merge the separate CRM and ERP solutions in a single cloud-based platform, i.e. Microsoft Dynamics 365. It is now a suite build with nine dedicated business apps –
• Sales
• Project Service Automation
• Field Service
• Business Central
• Customer Service
• Talent
• Marketing
• Retail
• Finance and Operations
Businesses can leverage these custom-made, high performing enterprise apps as stand-alone solutions or combine them into an end-to-end solution that caters the whole business cycle without disturbing the media.
Businesses and this solution can grow together. Microsoft didn’t put any obligation to buy all or a limited number of apps at the same time. Such flexibility makes Dynamics 365 as an ideal product for large enterprises, small scale and mid-scale firms.
They can extend each app with third-party add-ons which makes the solution the best fit for the company’s needs. To achieve this, Microsoft created AppSource, which is an online marketplace where users can search and test third-party-developed add-ons used for Dynamics 365 apps.
What Makes Microsoft to Merge D365 and Dynamics CRM?
There are more number of circumstances that have made the company decide this new business apps philosophy. Some of the situations are as under-
– Higher customer demands
Today, customers are able to choose between different providers and suppliers. Which means they have higher demands when it is about product quality and customer service along with a price. Modern customers are able to tell what they want, demand, or criticize multiple channels. With such empowerment, they expect instant and individual responses to their requests on every channel.
To meet all the expectations, businesses required fast customer service solution which would be able to react quickly, anticipate demand and offer the best customer experience.
– Evolved sales strategy
Customers are no longer interested in standardized offers. They are rather seeking customized products and services that match their needs.
The latest sales automation software helps in organizing the business data, optimizing and automating processes, delivering analytics, and supporting staff employees with their sales activities.
– More Flexible Workplace
The significance of today’s modern workplace grows with the compatibility of family and career. Working from any location at any time is simply unimaginable in the absence of cloud computing.
How Dynamics 365 Helps Businesses in Achieving Success?
From engaging business customers, optimizing business operations, to transforming products and services, Dynamics 365 operations deliver a deep understanding of the company which assists the management in the digital transformation of the business and achieving success in its own terms.
When a business connects data and uses technology, it gets business insights for sales, customer acquisition, customer service, and back-end operations. Dynamics 365 also allows to integrate apps with existing systems. Businesses can even build and extend upon these systems using customizations with the Microsoft Power Platform.
Dynamics 365 can make a difference –
– Modular apps offer tangible and precise assistance for every functionality from end-to-end. Dynamics 365 and existing systems can work together seamlessly and help you in making sound business decisions.
– Businesses can make smarter moves by learning from insights and take the actions that make the maximum impact.
– Dynamics 365 is customizable. It can be tailored to business needs. Moreover, with the MS Power Platform, it is simple to extend, customize, and create personalized solutions with D365 to cater to every business need.
– There is a unified, scalable platform.
Sagar is HR at techssocial.net. He has been writing last 3 years on different blogging sites. He has also helped small businesses to gain their ranking.