Techssocial | Let us start with a fun fact – Did you know that visuals get 94% more views than text-based information?
Interesting, right?
The majority of brands, businesses, and marketers are always searching for means and ways to upscale their business profits and increase their customer’s engagement levels.
The series of changes that businesses have noticed ever since the technology revolution, gave rise to a tool perfect for savvy marketers and brands.
Keeping the above-mentioned fact in mind and understanding how well the audience engaged with visuals. Digital signages came into existence and have become one of the most highly leveraged and sought-after tools for marketers to take the business to a whole new level.
If you are new to this tool and are not aware of the spectacular benefits it offers, then you are at the right place!
In this blog, we shall be covering the basic definition & the key benefits of using digital signage solutions for your business.
Table of Contents
What Is A Digital Signage?
To simply put, Digital signage is an electronic form of signage that is used to convey information, increase engagement, and spread information to the onlookers. It uses a screen like an LED, LCD, or a projector and mostly comprises videos, visuals, and multimedia content.
These tools can be seen everywhere. It is a common sight and is highly leveraged by marketers for advertising purposes.
These screens can be seen in schools, retail stores, airports, hospitals, organizations and are strategically placed by brands and businesses at places where there is maximum chance of targeting potential customers.
Digital signages have made an important contribution to multiple brands’ growths. They have evolved to make a place for themselves due to their strong and vibrant presence which is quite difficult to ignore.
Keep reading as we shall be telling you more about the benefits of using Digital signage for brands.
Key Benefits Of Using Digital Signage Solutions For Brands
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Easily Capture The Attention Of The Users
The biggest advantage of using digital signage solutions is its ability to attract attention from the audience. Since visuals are 10 times more engaging and effective to engage the audience, it helps them to learn and remember quickly and for a longer duration.
Brands often struggle to leave an impact and make the potential customers remember the name of the brand. However, it can be attained by leveraging and showcasing visuals on digital signage.
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Increases Engagement With Social Wall
Many times there’s confusion about the content that can be displayed on the digital signage. Apart from regular and random advertisements, displaying a social wall on digital signage can also be a real game-changer.
A social wall is a collection of real-time aggregated feeds aggregated from various social media platforms and displayed together in a collective form on digital signage.
Social media is a platform that has an abundance of content especially User-Generated content that is created by your brand users.
Displaying such content in the form of a social wall on digital signage can help build social proof of your brand Since your potential customers would get to know about the experiences of your existing customers with your brand and its products. Moreover, social walls are extremely engaging when used for running activities like hashtag campaigns or giveaway contests.
It is a great way to urge your customers to participate in the ongoing activity since everyone loves and enjoys getting featured on a social wall!
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Enhance Internal Communication
In any organization, enterprise, or institution, effective communication plays a major role in the smooth running of the place. Improper or lack of communication within the organization can create a messy working space for the employees, management, and other staff members.
Digital signage works amazingly well to increase the internal communication of a workplace. It acts as a binding element for everyone to keep them aware of the latest happenings and updates.
Moreover, the presence of digital signage in the workplace lightens up the environment and makes the space more lively which results in increased work productivity of the employees.
Additionally, it helps in increasing the morale of the employees and leads to a better relationship between the team members.
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A Cost-Effective Option
Installing digital signage is a one-time investment as compared to the other traditional marketing strategies. The marketing landscape keeps changing and demands more revenue with every strategy that comes into the picture.
Moreso, by spreading information digitally, brands save a large amount of money that would otherwise be spent on printing pamphlets or promotional materials and distributing them.
Additionally, by going Digital, you would be doing your bit by saving on paper and becoming an environment enthusiast too!
Conclusion
Just like we began with a fact, we shall be concluding with an eye-opening statistic too. The global digital signage market is expected to hit $29.8 billion by 2024, growing at a CAGR of 8.6% from 2018 to 2024!
I hope that you must be totally convinced to include digital signage into your business’s marketing strategy too.
Incorporate it right away and get ready to be amazed by the incredible result it delivers!
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.