Techssocial | We live in an information age where marketing plays an essential role in building your brand. Ask any marketing guru and they will tell you that the right content, especially blogs and social media, can help you leverage your business to reach out to the intended audience.
That is why every business, from new startups to Fortune 500 companies, is actively investing in blogging.
If you are struggling to build a blog audience on your website, you can still use dedicated guest blogging platforms to get the word out about your business. Here are some effective strategies that can help build your business through guest blogs quickly.
Table of Contents
Identify the Right Blogging Site
The first thing you need to boost your business through blogs is to find the right blogging platform. Keep in mind to search for a guest blogging site that fits with your industry. This will give you the right readers who might also be interested in buying your products. Use the following tools.
- Search for blogs on popular search engines like Google. This is the number one way for people to find blogs.
- Ask other popular bloggers about some good guest blogging platforms. Most people are willing to help and they can guide you in the right direction.
- Look at your competitors’ websites and backlinks through a referencing tool. If you find a blogging site that accepts blogs from your competitors, there is a good chance that they will accept your blogs too.
- A lot of people use social media to promote their blogs by linking them to guest posts on popular platforms. Keep an eye out for those.
Write Quality Blogs
Once you have been accepted as a writer on a guest blogging service, the next step is to start writing quality blogs. The key here is to write consistently. A couple of blogs each month should be enough in the beginning.
Here are some important tips that can help you produce good quality blogs.
- Read other guest posts on the platform before you start writing. This will give you an idea about the type of content they host and help you adopt a writing style that matches their audience.
- Read the popular posts on the guest blog writing service to get an understanding of what the audience likes. While your guest blogging platform may publish all types of blogs, your ultimate goal is to attract the audience and get them to share and interact with your blogs.
- Look at the comments on your blogs to get feedback. Sometimes the feedback is positive and people will appreciate your writing. Other times, they may be critical of your points. Never get confrontational. Take all the feedback you get as a way to improve and learn for your future writing.
- Make sure to add at least one royalty-free image to your blog. This can help attract readers to your blog who may see it in a list of titles to read from. You can find plenty of free images online with creative common license.
- Divide your blogs into sections. No one likes to read a single paragraph blog or a wall of text. When you break down your blog under different headings or use lists to make points, they are easier to read and follow
Promote Your Business
How you promote your business is the most important part of guest blogging. When you do it while building value for the reader, they will likely keep coming back for more. If you do it wrong, you will come off like a spammer, and it may even hurt your brand image.
Consider how book writers and authors use guest blogs. They will generally share many tips and insights about their area of expertise in the blog and then subtly point out how readers can find out more by buying and reading their book. They give a link to the book’s Amazon page to make it easy for readers to buy it.
Tech products are another good example. Suppose you sell robotic lawn mowers as an online business. You can write a guest blog about all the cool things a robotic mower can do for homeowners, making comparisons of the latest models. Then casually mention that readers can check out the latest models offered on your website.
The key here is to make your business offering blend in with the blog. Mention it only once or twice at most to promote your business. Don’t overdo it, and you are good to go.
Now, most guest blogging sites have rules about using links in the blog, so make sure you are aware of their rules and follow them. If you are unsure, ask them before submitting your blog.
Analyze the Results
You should look at guest blogging like any other digital marketing campaign for your business. Just as you check impressions, sales, and ROI for other marketing efforts, you should do the same when using guest blogging services.
Look at the kind of traffic, social shares, and leads you get from each guest post. How many of these visitors convert? Are you getting the same level of response for your guest posts as other bloggers on the platform?
If you are getting a lower response rate than others, it could be because you are new or the quality of your blogs is not up to the mark. Read the user feedback and comments. It will tell you what you are doing wrong and change track.
If you have been blogging for a while but still not getting results, try a few other guest blog writing platforms as well. If you are getting good results at one site and not the other, it could be that the platform doesn’t relate to your industry.
Ask yourself if the guest blogs are worth the investment? Time is a valuable resource and if writing guest blogs doesn’t get you the kind of return you can get with a different marketing approach, consider switching.
Conclusion
Remember, digital marketing is a changing game and no one has the perfect formula. Popular bloggers and influencers rise every day, reach their peak, and then adapt their writing style to keep their audience.
It takes a couple of months of writing, at the very least, before you start making an impact, so give it your best shot and don’t lose hope too early.
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As a Sr. Editor, Steven Dean and his team of seasoned content writers at Content Development Pros are experts at guest blogging service and creating SEO-optimized content for small, midsize and large businesses. They perform analyses of your marketing plan, your industry-specific needs, the platforms you want to rank on, as well as what your vision is for your organization before they create tailored SEO plans and content.