Techssocial | Video content has risen in popularity in the last few years. The reason behind this is that creating video content is far easier than creating images or Infographics or text content. They are creative, and that is why even consumers are more inclined towards videos.
Every day more than 1 billion people watch YouTube videos. Also, marketers too confirm that video marketing provides them with better results than any other type of content.
You can assume the popularity of video content by the fact that YouTube is the second largest and most popular social media platform. Even other social media platforms are integrating video content into their platform like Facebook introducing Facebook Live, Instagram coming with Live video, IGTV, boomerang, and so on.
As a business, irrespective of your size and nature, you need to invest in video marketing. The number of businesses using video marketing and yielding positive results out of it is increasing. If you are not using video to promote your brand, it is time that you start doing it.
Video cannot replace text or images or Infographics, but it can certainly increase your engagement because it is getting quite popular. If you need more reasons as to why video content is better than other types of content read below.
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Table of Contents
1. Video content has a wide reach in the market
Video content has a wide reach as you can promote your video on YouTube, on Vimeo or social media, and even on Television. Since a lot of people are more into video content, they have more reach in the market than other content.
For instance, if you explain a situation through video and words both, you can bet that the video will have more views. Why? It is because it is compelling, and takes less time. With people living busy lives, they would prefer content which takes less of their time.
Read this on Youtube: Dangers of Buying Fake YouTube Subscribers and Views
That is why video content has more reach in the market, and why you need to use it.
2. Video content increases your sales and conversion rate
When your blog or website or social media has a video message, it gets through the customer more. It is because human beings retain visual content better and quicker than any other form of content.
Thus, if you use video marketing, it can lead to an increase in your sales and conversion rate. There are tons of studies that show that video content has increased sales by 74% and conversions by 80%.
3. It is a form of non-verbal communication
To convey a message perfectly, you need to body language and tone, which only video content has. Text and other forms of content rely on images, punctuation or word choice to get the message across clearly.
But with a video message, you don’t even have to say anything. You only need people to emote emotions through their emotions or body language to captivate an audience and get your point across.
4. It can include all mediums in it
A video message can include all types of content in it, which helps to convey a message even more clearly to the audience.
A video is superior to all other content because it lets you add text, images, infographics, audio, and podcasts in it to create compelling content. You cannot do it with other mediums, and that is why video content is becoming more popular day by day.
5. It has a good ROI
Creating and editing videos are not easy or cheap, but still, they provide a good ROI. Most businesses say that they get more than 80% return on their investment on video content.
With online video creating and editing tools becoming more affordable and smart, producing video content will become easier.
6. It shows Google that your website or page is good
When you offer video content on your page, people tend to stick around for long. That is the aim, isn’t it? The more time people spend on your page, the more they will see other products and pages. Also, this tells search engines that you provide relevant content on your website and will rank it higher.
7. Video content are shareable
People love to share video content as they are short and relatable. They are humorous, emotional, convey important messages, and so on. All this makes them shareable, and the young generation will certainly share content which they think is appealing and engaging.
Also, everyone has an account on YouTube, so sharing video content is quite easy.
8. Video content provides employment opportunities to many
Look at YouTube, tons of people are using it to create videos and earn decent money. Video content has provided new areas of employment for tons of people. For a video to be successful, you need actors, producer, director, editor, and so on, which means that you can generate many employment opportunities for creative people.
Three tips to make your video content more engaging
There are tons of video content in the market, but not all get the same kind of engagement or views. If you want your video to get more engagement, follow these three tips:
1. Keep it short
Don’t make a video that is longer than three minutes. A two to three-minute video that creatively passes your message is best.
2. Mobile-friendly
Make sure your video content works smoothly on mobile devices as more than half the global population uses mobile to view videos.
3. Make it compelling
Make sure your video is compelling enough for a user to click on it, or subscribe to your brand. Ask a question in the thumbnail of the video or title or leave the video with a cliffhanger or so on. It will make your viewers curious and wanting more. You can use canva to design an eye-catching YouTube thumbnail.
Start creating a strategy for video marketing now to see better results. Keep in mind, that you need to make the videos relevant and informational. Your customers are hooked to video marketing, and in the end, it is all about satisfying the customers.
Hemant is Digital Marketer and he has 6 + years of experience in SEO, Content marketing, Infographic etc.