Techssocial | Search engine optimization (SEO) is essential to lead your business niche in a growing online community where many competitors are vying for the top ranks. Two of the primary factors that can improve rankings in search results are content and links. Basically, you have to create valuable content as well as secure quality links to improve SEO.
Besides content and links, do you know that social media strategies also help your SEO campaigns? Yes, you heard it right. Although Google has said that social media signals don’t directly affect search results rankings, there are other ways social media and SEO can work together. If you want to know more about this matter, read on below.
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Social Media Profiles Also Rank in Search Results
Aside from your website, your social media profiles also share a spot in search engine results rankings. Their visibility is prominent in branded search results, and they are often seen on the first page.
Along with your social media profiles, you can also see reviews and page ratings of your business. Such information allows people to learn more about your brand. So, if you optimize your social media profiles, your brand can boost its search engine visibility.
Social Media Drives Website Traffic
High website traffic is one of the primary factors that can get you on the first page of search results. Social media can do its part of driving website traffic by providing content visibility and improving content reach.
For example, when many people read and share your content on their social media pages, they can send more traffic to your site and increase your rankings.
Social Media Improves Local SEO
The name of your business, its address, and phone number are essential factors in local search rankings. Google will judge the credibility of your business if you keep such information consistent in your website, social media pages, and local listings. If you do that, you can improve your local search ranking.
Also, social media channels like Facebook and Instagram allow you to geotag your posts and stories. This feature is an excellent way to boost your visibility locally and broaden your reach.
Social Media Enhances Brand Awareness
Since social media is a form of digital advertising, it can inevitably help in increasing brand awareness. While brand awareness doesn’t directly impact organic search rankings, there is nevertheless a correlation between strong brands and performance in search engine results.
When a lot of people recognize your brand through social media, they will also likely visit your website. In this way, you can generate direct traffic to your site, which, in turn, improves your search ranking.
Social Media Channels Also Serve as Search Engines
Social media platforms also have excellent search functionalities that many people now use them when they want to search for stuff. Thus, it’s time to optimize your social media accounts and content with relevant keywords to make your business more visible in various social media channels.
Takeaway
Although social media signals are not considered as a ranking factor in search engines, it can still help in your SEO campaigns. Your social media profiles, for instance, also rank in search engines and social media channels are now used as search engines. Also, using social media can boost site traffic, improve local SEO, and enhance brand awareness,
Sagar is HR at techssocial.net. He has been writing last 3 years on different blogging sites. He has also helped small businesses to gain their ranking.