Techssocial | After much time spent on writing the best and most engaging content for your website, as well as going above and beyond to create a well-designed and aesthetically appealing site layout, you are still not experiencing as many visitors as you imagined. And in order to improve your conversion rate and turn your visitors into actual customers, you first have to put some work into increasing website traffic. After all, the power is in numbers. Then again, you are doing all the work, but the website traffic numbers just won’t budge. Chances are that you are just not using the right methods that will help you increase website traffic. With so many options out there that will help you witness an exponential growth in numbers, you have no excuse to just sit around and wait for a miracle to happen. Take the matters into your own hands and the results won’t be far behind.
Table of Contents
1. Optimize your website for target keywords
Do you have any idea about the way SEO works? In this day and age when Search Engine Optimization holds immense power, you really should! Today, simply having and maintaining a WordPress website is not enough. Not by a long shot. That doesn’t mean you shouldn’t work on keeping your website in top shape, though. Plus, today you have a plethora of professionals who offer WordPress maintenance and support, and they help by monitoring your website for any glitches and/or security breaches.
But that’s really just the starting point to having a well-maintained website – it won’t help you directly increase your website visitors. However, by optimizing your content for a list of keywords, you will help people find you with added ease when searching for products or services.
Did you know that as much as 75% of people never make it past Google’s first page? Should you manage to rank in the top spots for certain keywords, your website traffic would skyrocket. Do you now see how important it is to rank well for your targeted keywords?
And how do you manage to score that desirable ranking and a top spot in Google search results? By optimizing each page for one targeted keyword. Don’t forget to focus on more than just your content. Your entire text should be optimized, including the title, meta description, SEO title, etc.
2. Keep your blog alive and kicking
If you have any prejudices towards blogging, now’s the right time to forget about them. Blogging can be of huge help when trying to increase your website traffic as it will provide your audience with what they are interested in. And if you have something that’s of interest to people, you can rest assured they will be frequent on your website.
But beware – maintaining a blog is a lot of work! Not only do you have to be frequent in providing content, but you have to be frequent in providing HIGH-QUALITY content if you want to make money from blogging. You’ll have to research topics, write compelling titles, and be consistent for a long period of time. But once those website traffic numbers start showing growth, you’ll see it was completely worth it!
3. Start using social media to increase website traffic
Now that you’ve created content someone will actually be interested in, it’s time to share it with the world. In the era where every person is regular on at least one social media outlet, do you really need to look for a better place to promote your website? Just remember that there’s a certain etiquette you should follow here as well.
- Optimize your content for each platform you use for promoting your growing business.
- Share frequently but don’t update your followers every few hours or so.
- Don’t be spammy – if your post doesn’t get the desired results the first time, leave it be and move on to the next one.
With the power of social media being at an all-time high, it would be a shame not to use it to the max. It’s one of the best ways to promote any type of business all over the world.
4. Try to get more guest posts
If you are not enamored with writing and you really don’t like to do it, providing high-quality content for your posts and pages was work enough for you. But that’s nowhere near enough if you want to spice up website traffic numbers. Sure, you’ve built an audience by now, and they have brought about some good results for your business overall. But you need to keep working on growth and you need to keep expanding your fanbase.
One of the best ways to drive new traffic towards your website is by being featured on a relevant website in your niche. Once you find the one you are interested in, reach out to them via e-mail, and offer to write a guest post. But make sure you provide proof of your validity in the form of awards, media features, or relevant publications. Really anything that proves you are a force to be reckoned with.
5. Republish your content
There’s a lot of controversy about this one. For a long time, there was a myth circulating about republishing is bad for SEO. But if one was to quote Matt Cutts, Google’s former ‘Head of webspam’, as long as your duplicated content isn’t spammy of overoptimized, you are in the clear.
That being said, what your next step should be is to find a few reliable publications in your industry that republish content. Only some of them include:
- Lifehacker
- Huffington Post
- The Next Web
- Entrepreneur
The only thing you have to do is find content that’s worth being republished. And this is a great option if you don’t feel like writing brand new content for guest posting. Imagine if you managed to get your content published on a site of gigantic proportions! You can only guess the wonders that would do for your website traffic numbers!
6. Offer free webinars
When they said that knowledge was power, they really weren’t wrong! But one might be confused as to how sharing your knowledge with the world might positively reflect on your website traffic. It’s easy! By offering valuable insight and knowledge about your niche, you would drive those people who are interested in your website. And if you want to spread the word about your upcoming webinars, why not promote them on your social media? Hey, you could even invest in paid social media advertising. The benefits will be well worth it. Besides, you never know – the knowledge someone gains through your webinar could become the most efficient tool for reaching business goals. Wouldn’t it feel nice to be a part of someone’s success?
7. Recording a podcast will help you increase website traffic
Reading engaging content is great! But what about millions of people who are simply too busy and immersed in their daily lives to spend hours reading blogs? You certainly want to reach them, as well. What you might do is record a podcast. A podcast can be like an audio version of your blog content! It can be just as engaging and promotional – if done right, of course! And if someone starts liking your podcast, they will subscribe, leaving you with one more frequent visitor for your business.
8. Understand that your website does not make your entire web presence
In fact, it’s just the starting point. Sometimes, people will be blissfully unaware of the existence of your business until they see it listed on another online property. Sites like Google My Business and Better Business Bureau are not good, but a great start for listing your business and providing inbound links. And as of late, the number of citations you get on different websites is taken into consideration for rankings. If you’ve forgotten about the importance of ranking, just take another look at the first point of order of this article!
9. Pay for Facebook advertising
There’s already been some talk about social media advertising for the purpose of increasing your website traffic. The difference here is that you should focus your efforts on paid Facebook advertising as opposed to sharing your posts on your own platforms. There’s only so much the organic reach of Facebook Page posts can do! Sooner or later, you’ll realize that investing in paid Facebook advertising is the logical next step. But you can’t just wake up one day and decide you want to promote a post. You’ll first need an appropriate strategy.
Initially, you’ll have to get acquainted with the Facebook Ads Manager and the Power Editor. Then, you’ll have to experiment with Facebook Audience Insights and target your ads to a suitable audience. You also have to have the ultimate goal of the ad in mind, that has it clear what you want to achieve by posting the ad, and the exact process of achieving it. It sounds complicated, but you’ll get the hang of it once you start learning about paid Facebook advertising and the way it works.
10. Put some money toward other paid advertising
Paid advertising is especially important if you have just launched your website. Right now, you are completely unknown in the vast online world, and you could have a hard time breaking through. Paid ads can help you by putting your business out there for the world to see. You can choose Google Ads, Twitter cards, other social media platforms, etc. As long as you are getting a return on your investment, the money you are spending is well worth it!
That was quite a ride, but now you have 10 proven ways that will help you increase traffic website. All that’s left to do is for you to look at your marketing plan and decide which of these methods will help you achieve your goals. Hey, you might even be able to combine all of them! Is there any such thing as too high website traffic? Probably not!
Rebecca Doherty is an SEO expert that writes content for many different blogs. Her portfolio includes content written for wpfullcare.com and other WordPress and SEO-related blogs. She currently resides in Seattle.