Local is divided
This is the cause for each of the local marketing niche, and also for many local- search oriented companies over the past decade, it is one of the reasons they have been able to progress. There are three main buckets of businesses when it comes to SEO that can be beneficial:
- One to a few of locations having Low–end and High-end SMBs
- Brands with multi-locations
- Non- local brands in the target market (that is local directories sites, media sites ad more) do not have a physical location but the target local traffic
The most at risk from these three trends, it is the Low-end SMBs and the Non Local Brands. To figure how everything turns it into positive, it is the SEO services and link building who will serve them.
Low end SMBs that are utilized by SEO agencies
These are companies that knew little about digital marketing as well saw an endless stream of revenue that looked into the ever expanding deep ocean of SMBs; hence it may be the time of the “scalable” SMB SE agency is finally ending. However there are digital companies offering link building and SEO in Dhule who have the right calibre, team and infrastructure needed to help you soar high.
To help this low budget customer there is always going to be a need to get the basics right, but it is getting tougher to show the ability of ROI on anything at low budget and beyond the basic.
The problem is that at very low budget you have to do thousand of them per month are the reason all of these solutions run into the same problem. You have a weak multi channel product with heavy churn instead of having a weak SEO product with heavy churn.
The companies should probably have to figure out whether how to move into full fledged software business or how to migrate up the food chain to higher dollar engagements with fewer clients they can keep happy.
The good news is that the opportunities for boutique agency are the problem for scalable agency. The SEO shops must be more alert as well as quick should be able to pick the best customers from these types of services hence providing the best customized facilities.
Non local brands
The local businesses have started to invest more in SEO as the local directories have likely seen double digits drops especially the 3- packs have fixed themselves to top of most local SERPs.
Especially those sites planning are effective; there is still a place in the SERPs for these sites.
By looking at all of the sites in a particular niche/geo, your typical local directory should be better than the Google must assemble together.
So, everyday for local SEO things are getting difficult with each passing day and so it’s a wait and watch situation of what 2017 holds.
Hemant is Digital Marketer and he has 3 + years experience in SEO, Content marketing etc.