We all know just how important of a task business marketing is in today’s world, so why is it that so many startup companies try to do all of it in-house? It takes a significant amount of time from your entire team. There are not enough hours in the day for a startup business to handle marketing in-house and take care of the core functions of the business.
Sure, marketing seems straightforward at first glance but the moment we start diving into the process, we’re hit by the reality of what’s involved. Copywriting, social media, search engine optimization, and countless hours of research are just the beginning. If all that’s not enough, we then have to set up feedback and follow-up systems. It’s no wonder startup businesses seem to struggle with marketing.
Startup companies should outsource their business marketing. Here’s why.
Delegation of Business Marketing Saves Money
The truth is that startup companies are probably not going to be able to hire a full-time marketing department. Outsourcing is a much more affordable option. Providers will do the same marketing tasks as you could get done in-house, but for much less than hiring a team.
By outsourcing your business marketing to a firm, you’ll gain access to an entire team of experts for the same price as you would pay to hire a single employee. Not only will you gain access to the support of an entire team, but you also won’t have to attend regular meetings or waste resources training an in-house staff. It’s no surprise that many large corporations continue to use marketing firms.
The bottom line is that if you’re trying to stretch your startup business’s budget, then the delegation of marketing is a great way to reduce overall costs. Marketing is essential, but you can greatly cut the costs by tapping into the proven power of marketing experts like Back Office Pro.
Outsourcing is a Time Saver
Adding a single blog post to your website can take an hour or two. That’s just one, very small aspect of marketing. How much time would it take to research a target market or design graphics to post on Facebook? That’s not even mentioning all of the tasks you have to do to get people to look at these platforms. Marketing can eat away at what limited time you have.
These tasks need to be outsourced. You need to utilize your time to grow your business or to develop your next groundbreaking product. When you think about it, trying to do this stuff yourself makes little sense. Your expertise lies in the niche of your business, not in marketing. Why not allow someone who specializes in marketing take these tasks off of your hands?
Outsourcing Levels the Playing Field
Startup businesses are at a huge disadvantage over their competition. Their resources are severely limited. So it’s important to come up with unique strategies. Fortunately, the sheer volume of online resources that we have access today holds power to level the playing field. The problem is that most startup businesses never tap into this power.
It’s never been easier to find outsourcing services that meet the needs of your business. Some experts specialize in helping small businesses. In short, a small business can act “big” by tapping into these valuable resources. Marketing is probably the most overlooked tool by budding entrepreneurs. The truth is that if you’re not devoting a large chunk of your budget to marketing, then your business will suffer.
Delegating Business Marketing Lowers Risk
Your marketing budget is already small, so you can’t afford to make mistakes. The truth is that a small mistake can seem severe due to that low budget. You simply have no room for risk.
Marketing experts have done their homework, so they understand how to avoid risks. They keep track of trends and have access to valuable data about every demographic. That means they understand exactly who to target with your marketing plan. Did you know that most marketing campaigns fail because they were targeting the wrong demographic? An outsourcing firm will help you determine your target market and ensure that your advertisements cater to these individuals.
It Shows Potential Clients that you’re Serious
Finally, it all comes down to the image your business portrays. With so many amateur startup businesses out there, consumers want to know that they’re doing business with one that’s serious. Nothing screams amateur like poor marketing!
By investing in an expert marketing firm, you’re taking an essential step that proves that you’re serious about the growth of your business. Implementing an effective marketing strategy early in your business will make your company stand out. Unless you’re a marketing guru, you won’t be able to do this yourself. Your very first marketing campaign sets the bar for how your business is perceived. It’s difficult to recover from a bad first impression.
Hemant is Digital Marketer and he has 3 + years experience in SEO, Content marketing etc.