Like we know, the search engine is an algorithm or software system which is designed to search for every sort of information in the internet. There are several search engines available with different functions and operations. These search engines use various sort of signals during performing operations. Understanding the environment of the operation of the signals is a very important task. Here we will discuss about the signals which are used by the search engines along with the signals which are not:
Signals not used by the search engines
Various signals that the search engines do not use are listed below:
Social media contents: The search engines refuse all the likes, followers, shares, comments etc on various social media platforms. The social signals are considered to be very easy to manipulate and also unreliable as the task of getting the available data consistently from these platforms is a very difficult or an impossible job.
Google analytics: Google analytics do not have any impact on the search engines and there is also no penalty for using or not using Google analytics. Every website owners, webmasters do not use Google analytics as it is not necessary for the search engine operations.
Signals used by search engines:
Given below are some signals used by the search engines during operations-
Click and post-click behaviour: While search engines like Google don’t use Google analytics to gather various signals and use it for ranking a page, they use click signals quite often. Google is aware of which sites the users visit, for how long they are active on the sites and what they do next. These signals depend on various factors which depicts a picture of list of types of signals that is able to be extracted from the given data. This signal is capable of being the core signal of being the core of the ranking sites as it determines the success or failure of a SERP placement also.
Review: Review is a very important part of any search engine as without the option of reviewing no discussion of the user behaviour as a ranking signal is enough or complete. Reviews are the most valuable and prominent signals and helps to relate to the local search as well.
Google analytics: Though it is already mentioned above that Google analytics is not used by Google as a ranking signal, but they are used widely to create ranking signals. These are generally used to understand how the websites are used, how the users communicate and interact with the websites and then apply further measures according to it and to understand how a successful site is built. There is a large probability of this features, but not surety. It helps Google to know if a new website or webpage will satisfy the needs and intent of the users or not.
Voice search: It is often seen that many people with voice activated speakers, tend to use them quite regularly. This voice search signal is a very effective one as it helps people in various ways by helping out with various problems and makes searching anything easier as voice search is less tiring than writing all the time. Siri, Alexa and Cortona are very famous AI assistants and are marking the growth of voice search technology.
Also there are many signals that are used by the search engines. The signals help every site to be successful and be able to satisfy the users who are looking for some genuine information in the internet. New signals are also being created to develop the search engine technology and provide a better internet experience for the users.
There are several search engines available namely Google which is the most proficient one. The Google search experience can help every user to find what they are looking for over the internet.
Hemant is Digital Marketer and he has 3 + years experience in SEO, Content marketing etc.