Every New Year comes with new trends in digital marketing. With such a history, we can easily predict what the year is to hold for this sector. The technology and the needs of potential markets play a significant role in determining such trends. When we specifically discuss SEO, we need to know that this is a dynamic subject affected by numerous changes. 2019 is almost here and it will come with distinguished trends that all managers must know and understand for thorough preparation. But how do people know about these trends?
What has been trending since last year will guide us accordingly? After a detailed analysis by different SEO experts, this is what we expect to see in 2019.
- The Use of Chatbots to Promote Communication
This SEO strategy is already taking shape and is expected to be more evident in 2019. The AI and IoT are at the front line pushing for more use of chatbots in SEO efforts. All web experts and owners are now working hard to ensure that such technologies are practical, not only to promote SEO but also to increase interaction between the clients and the owner. Chatbots that are effective are now favored by search engines like Google to promote recognition of a website and its ranking.
- Clustering of Content to Promote SEO
The use of keywords alone to rank a website is quickly fading. By 2019, major search engines like Google and Bing will be using cluster content to determine the ranking position of a website. Content experts have started using this method now, which is working perfectly for them. The main idea is to cluster a couple of statements with more than one keyword and to ensure that they are in relation to the targeted clients or websites. They also need to be in relation to the pages in which they are posted.
- More Superior Content
The Experts at SEOanalytics.pro are working hard to make sure that their clients get superior content that will improve their SEO ranking. For many years now, there has been a lot of emphasis by search engines to improve the quality of the content they post. As mentioned above, clustering is one of the ways to make any content superior. By the year 2019, grammar mistakes, irrelevant content, and other mistakes will not have a place. Google, and others like them, want SEO experts to take time and prepare content that will help the audience. Apart from meeting these criteria, such an effort also increases user experience, which further increases the recognition of a website and its ranking.
- The Use of Blockchain in Marketing
It is common for people to think about cryptocurrency. However, a similar approach can be used in many other sectors, including the marketing sector. SEO involves a lot of data, some of which is sensitive. Therefore, there is a need for a more secure way to pass advertising information to the clients without compromise. Blockchains allow business people and SEO experts to contact their loyal customers and potential ones with promotions and ads without any limitations or controls. Consequently, search engines will have an opportunity to appreciate the most creative websites that are near the relevant algorithms. The aim here is to become more creative, protect the information through encryption, and meet the SEO criteria as set by Google and similar search engines.
- Voice Search Recognition
Typing is becoming a hard task for many people. It is quickly being replaced by voice command to do searches. According to experts, almost 40 percent of people now prefer to use voice searches over typing. Currently, there are numerous websites that do not offer this, which leaves a few to enjoy the traffic that is already streaming online. By next year, a higher number of web users will be entirely relying on this option, hoping to get the best services. Therefore, web owners must ensure that they have the best voice recognition. SEO experts, on the other hand, must research and come up with strategies that work well for their clients. Luckily, search engines always give insights as to what they are looking for in such a strategy. All that web owners have to do is comply with the help of their SEO experts.
- Social Media
It is a no-brainer that social media has taken SEO and digital marketing at large to a whole new level. The main reason for this is because the majority of people in the world use social media every day, which has facilitated the need for marketers to reach them through the channel. Now, the search engines want to recognize websites that are visiting through these channels or linked to them. 2019 will see more sites get more recognition as they increase their social media activities like client interaction, product promotion, media sharing, and much more. It is paramount that all websites get linked to popular social media websites like Twitter, Facebook, and Instagram, to name just a few.
- Link Building
This is a current trend that is already doing well. Next year, it is expected to have more people doing both the inbound and outbound links. Google wants websites to be linked to each other organically. Another thing they check is the relevance of the links to the current website. Authority links will also play a significant role in enhancing the SEO and user experience. Since this will take more effect next year, all web owners have to come up with better backlink strategies to apply. Some SEO experts are experienced in backlinks and can help any web owner to succeed.
It is important to say that 2019 will have new trends in digital marketing. It is both an interesting subject and one that must be approached with caution so as not to miss any detail. All that we have mentioned above is enough to equip any person, whether the owner of a website, an SEO expert or just an enthusiast with an interest in SEO.
Hemant is Digital Marketer and he has 3 + years experience in SEO, Content marketing etc.