These days, online business has become the order of the day. It is because most people turn to the Global Internet to find the desired information on certain products and services, make the unbiased comparison of several service providers, and choose the one which suits their needs perfectly.
Online business owners have to promote their websites, blogs, E-commerce websites on the WWW using SEO and SEM so that their web resources can appear in the top search results of all leading search engines against the searched terms and they can fetch more business opportunities on a daily basis.
Digital marketing professionals often remain in confusing whether they should choose SEO or SEM for business promotion on the web. So, we will discuss both techniques and try to find a conclusion which is more effective for your business. Let’s get started.
- A Brief Introduction to SEO & SEM
|SEO (Search Engine Optimization)||Search engine optimization is a set of different techniques to promote websites on the web for certain key queries and corresponding terms. The position of websites in the SERPs of different search engines is determined by the SEO quality, usability of the uploaded content for the targeted audience, and your site’s Compliance to the rapidly changing SEO rules & regulations.|
|SEM (Search Engine Marketing)||Search Engine Marketing is a series of marketing activities aimed at promoting a website on the WWW and getting more business opportunities. It combines SEO and contextual advertising. It attracts consumers who are potentially interested in offered products and services.|
- Brand Awareness
In simple words, brand awareness is the level of awareness of your potential buyers about the company, product or service. Always keep in mind most buyers are not expert and they trust company statements when it comes to buying products and services. While purchasing the desired products, potential buyers often fear spending money on low-quality goods, miscalculation.
In most cases, people are likely to buy something that they are familiar with. You must know that there are three basic levels of awareness of potential buyers about the brand: spontaneous knowledge, absolute knowledge, knowledge with a hint. There always remains competitive in the market which grows with each passing day.
Even if you manage to hold the top 1 position in SERPs of different search engines, the site’s snippet in the search will be surrounded by advertising links and 9 more equally relevant search and seductive sites are there for users.
Furthermore, a high level of knowledge (web materials) increases the competitive advantages of websites. Both SEO and SEM are helpful when it comes to brand awareness. You can use any of them as per your needs and the potential to turn even the most unwilling customers into loyal clients for a long period of time.
- Traffic Generation
Reaching the targeted audience is the dream of every start-up entrepreneur. He/she tries his level best to get the first positions on high and low-frequency queries and make more business opportunities. Money from startup companies ends quickly because unfortunately, it is difficult for small companies to get into the first places for profitable inquiries.
They simply waste their time in directionless SEO campaigns. Both SEO and SEM help you to generate sufficient traffic provided that you keep a close eye on the changing rules of digital marketing and implement them to meet the rapidly increasing needs of the targeted audience.
- To Boost the Trust & Credibility of Your Brand
You must keep in mind that Well-known world brands hold their positions at the very top of success for many decades. Each of them its own secret of success, the common feature of all these brands is consumer confidence in the product. The trust & credibility of your brand is built on constant interaction with the audience and receiving feedback from consumers.
This tactic fuels a sharp increase in sales. In simple words, confidence in the brand is a sense of consumer confidence and the sense of reliability when meeting with the brand. You must know that consumer confidence has tremendous power.
A new product will not be able to compete with an already well-known and reliable brand and conquer the same market segment. Building trust in the brand requires carefully thought-out and cautious measures and a significant investment of money.
You must know that a loyal consumer is a buyer who regularly makes repeated purchases, uses a variety of company products, attracts other customers and does not respond to competitive offers. With the help of SEO and SEM, you can easily boost the trust and credibility of your brand.
- Cost Factor
Cost factor plays an important role in digital marketing campaigns. Both SEO and SEM demand a considerable amount of sum if you want to get the desired success. However, SEM is more expensive than SEO especially when you want to promote products and services through premium SEO and SEM campaigns. Be careful about this as it can drain your budget & ROI badly.
The effectiveness of SEO and SEM for business organizations often become a hot debate topic. Actually, it depends on your needs. If you want to promote products and services, go for SEM. If you wish to promote general websites, gain more traffic every day, and convert them into leads, then SEO is best-suited for you.
Robert Sumner works as a Blogger at Media Fortress, Australia’s leading web solutions and Small Business Marketing Agency offering SEO services in Australia popular cities Melbourne, Adelaide, Gold Coast, etc. He writes about various aspects of digital marketing and love to share the experience, knowledge, and thoughts with others on the web.