Many people define search engine optimization (SEO) as a technical exercise. Traditionally, SEO has involved tuning the website so that the search engine crawlers appropriately find, index and categorize a website. However, according to the experts, the old days of “technical SEO tuning” are long gone.
Google still uses technical SEO when consuming a web page. However, the backlinks to the page are very very important for Google in deciding what search results to show to users. To become a popular resource, webmasters and marketers need to make content that is simply awesome. This is where infographics come in.
Infographics are a visual form. They are graphics, technically. However, an infographic is a specific type of graphic designed to display information in a very easy-to-consume fashion. Digital marketers use infographics heavily as they all compete for attention in the very crowded Internet.
HubShout, a white label SEO provider, has been producing infographics on digital marketing for 10 years. Their library consists of many different styles of graphics designed to help people understand the complexity of visual digital marketing.
In the early days of the Internet, understanding how Google processed websites from a technical viewpoint was enough to earn a good position in the SERPs. Today, digital marketers need to really understand the full spectrum of marketing instruments. This includes well-designed pages that are visually interesting. Infographics are a great way to enhance a web page and drive higher time-on-site.
Hemant is Digital Marketer and he has 3 + years experience in SEO, Content marketing etc.