For years, construction and architecture have been specialties that have required a lot of input financially and in terms of time, but with the current technological landscape things have become easier for both construction companies and buyers. One of the technologies that have brought a vital disruption in the construction industry is virtual reality, and it has proved relevant in not only the design process, but also the presentation of ideas while marketing.
Jason Vander Griendt has been working as a three-dimensional architecture for over 10 years and his input in the construction industry has helped many companies to come up with efficient designs that have also been useful in developing future-focused homes which achieved better sales. Most of the marketing that big construction companies are doing today is based on virtual reality, which has come as an incentive in the presentation of projects to clients based overseas and miles away. You could as well take advantage of the benefits of virtual reality to reach your clients better and offer them a thorough presentation that highlights key features included in the project.
Forget about physical inspections
Costs are part of what most construction companies want to reduce so they can enjoy higher profits, and this cannot be possible when all the displays you make have to be delivered to clients physically. Transport costs and time spent traveling to see these clients could be used to work on another project. Virtual reality makes this a reality as you can now update your buyers from the comfort of your office and there is no need to travel.
All you need is to provide virtual tours that allow these prospective buyers to see what amenities they will enjoy once they acquire the house. It comes as a perfect marketing strategy where you are able to capitalize on the needs of your clients to enjoy efficiency in the communication process.
Another factor that makes virtual tours interesting is that the experience is immersive and you are made to feel like you are in the immediate environment, and this excitement and thrill is what will trigger a client to want to explore more projects that you have coming up or completed awaiting buyers. In the process, the person will find a project that fits within their list of preferences, and this is how you will make a sale that could later get you a referral, hence more sales.
Cost saving and enhancing accuracy
On the marketing aspect, you have seen that you will have easy time showing clients what they will enjoy when they choose to buy a specific house. However, there is a deeper aspect of virtual reality that informs the decisions of these buyers: design. Good design regardless of whether you market using conventional channels is what will determine if you will get conversions.
Despite using virtual tours, you need to also consider that your design process is efficient and accurate. Likewise, in this case you will need to use virtual reality software like Render 3D Quickly, which is able to assist you in the design process to help you deliver high quality products.
Using this software gives you a chance to experiment with different color shades and templates that are made for you that are creative to use on your projects. Additionally, the software allows you to prepare video presentations that you could use when marketing using the above mentioned strategy. Using virtual reality in the construction industry is a way of cutting costs and enhancing design pattern to give clients unique products.
Getting a project approved is a matter that comes with many hurdles because most of those supposed to review the project cannot wrap their hands around technical patterns presented to them. But this is not the case if your method of presentation relies on virtual reality as all the vital details about a project are captured clearly, and the technology gives one a chance to make a near-perfect preview.
Basically, you can prepare a video preview that shows exactly how the house will look like once completed, so someone reviewing the project will more likely be connected emotionally and end up approving it faster. No explanations are needed as everything is shown clearly through the presentation.
Aided decision making
When you allow your clients to go through the project to experience what is included in the design pattern, you engage them emotionally and from their experience they can decide whether the project is a good idea or not. It makes work easier as one does not need to spend a lot of time scrutinizing variables that are too technical to fathom. Virtual reality relies on the principle of sharing more using less through an easy-to-understand model, so your customers will likely have easy time making decisions, which again allows you to review the performance of a project so you can make the necessary upgrades.
Instant sense of ownership
Creating a sense of ownership is one of the benefits that virtual reality offers that triggers buyers to take action faster. They want to start experiencing the greatness induced by the virtual tour. No other marketing process could surpass the results that are delivered by virtual reality, and if you are looking to in future make sales while seated in your office, then it is high time you invested in the technology. Many large companies including Facebook are channeling huge investment into this technology and soon more people will afford VR gears and applications, thereby making the property market diverse.
Another benefit of AR is that it also allows one to customize different areas of the home as they would like. Therefore, buyers could contribute in the design process by offering ideas about what they would like to achieve. It is a more inclusive approach that makes them feel part of the project. Picture yourself being able to customize walls, change fabric or even change color of furniture to suit your needs, and you will see that virtual reality can transform the marketing process to deliver better results.
Hemant is Digital Marketer and he has 3 + years experience in SEO, Content marketing etc.