There’s no doubt that in today’s society a powerful business is present online. Online marketing is essential if you want to attract more customers and keep the old ones in the loop.
SEO is no longer taboo and has become common sense. If you really want to find out a few powerful tips to boost your business, read this article through. You’ll learn about what type of content customers prefer and where you can find new clients.
Visual content is the most effective – whether we’re talking about infographics or videos, both are in top 3 preferences. Visuals have the highest engagement rate of all types of content (90%). Infographics are easy to read and contain exactly what’s to know about that certain product or service you’re offering. Therefore, you can use them to attract your visitor’s interest more easily.
They are liked and shared three times more often than other types of content, generating 45% more traffic. And that happens because customers are 30 times more likely to read an infographic than an article.
When it comes to videos, it is estimated that they will take up 74% of all traffic by the end of 2017. You can use testimonials from your customers, tutorials or “how-to” videos, and demonstrations. All of them are just as effective in arousing the interest of your visitors.
Blogs can be another secret weapon, as they are considered the 5th most trustworthy source of online information. 59% of the companies use their website as a marketing technique, while 81% use blogs, which get them 67% more leads. Moreover, 82% of the bloggers who posted daily report to have at least one customer from this source, compared to 57% who posted monthly.
Now that you’ve found out how your clients like their content delivered, it’s important to know where, as well.
72% of the customers have confessed that they prefer receiving offers and promotions via email. If you’re worrying your database is not large enough, you can get more addresses from your website or blog. It’s called “ethical bribe” and it sums up to you offering for free something of their interest (information, articles, etc.) in exchange for their email address.
Over 200 million emails are being sent every minute, and 93% of online marketers say that they use email as their main marketing channel. If you also add a video to the content, and specify it in the subject line, the open rates can increase by 19% and the CTR by 65%.
Even if email marketing is 40 times more effective than social media, the latter one still is a reliable source for traffic. B2B customers prefer professional sites, such as LinkedIn (94%), while B2C are rather to be found on Facebook (94%). An interesting fact is that Twitter is great for both – 82% of B2C and 87% of B2B marketers use it to promote their services and products.
All in all, the best mix consists in 65% created, 25% curated and 10% syndicated content. Also, branded content is preferred two times more than ads, so bear this in mind for your next post!
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