As the digital world continues to become faster and more interconnected, it forces humanity to do the same. The constant accessibility of people basically means that no business owner is really “exhausted”. Since individuals cannot always be stuck to their laptops or desktops, mobile technology is becoming the most obvious solution. Now that the idea, content creation and publishing has essentially become a 24-hour concert, content marketers must have an arsenal of great apps to help fuel their creativity and fulfill their roles. If you need to support your content marketing business, here are content marketing apps 2018 to keep up.
CoSchedule is an extremely popular editorial and social media calendar, especially designed for bloggers, marketers and entrepreneurs. A simple drag-and-drop interface allows users to quickly and easily organize and schedule all blog posts and social media.
The mobile application is a simplified version of the desktop version that allows web professionals to keep their Instagram feeds up-to-date no matter where they are.
This is especially important when you consider that Instagram is the most engaging social platform of the lot; and engagement is one of the most important social parameters.
This tool ensures that you will never have to copy and paste a status update, allow you to create new messages, and include a calendar timeline that allows users to compile statistics and review previous messages as well as other essential functions.
In addition, the CoSchedule mobile app provides notifications to publish your pre-programmed content so you never miss a new update.
Flipboard is an essential application for content marketers, as much of the material published on social media is organized.
This application has an intuitive interface that allows users to customize the types of content they want to publish, making it very easy to find relevant content that is ready to be shared with their audience.
When users encounter content they want to share, they can easily save, categorize and recall content.
Aesthetically, Flipboard is a nice alternative to RSS readers because the app presents the content in a way reminiscent of flipping through a magazine containing articles, videos and social content.
By conducting research, publishing on social media, or simply browsing the Web, entrepreneurs and marketers will end up facing content they want to read, but they will not be able to do it for lack of time. That’s when Pocket comes in.
Pocket is an incredible mobile app for aggregating and collecting content.
When users find articles, blogs, videos, or other types of content they want to read later, simply save to Pocket and view it from any device at any time.
Using this application ensures that interesting content is never lost.
- Hemmingway Editor
This tool is not actually a mobile application, but this “app” is essential for anyone looking to create compelling and concise content (everyone does). If the content is too long or confusing, readers will give up reading.
Hemmingway’s editor eliminates complex and convoluted content by implementing a ranking system based on the number of adverbs placed in the content, difficult sentences to read, the use of a passive voice and other points low.
No matter if users write on their laptops or smartphones, this tool is vital for succinct content.
Interactive content is fast becoming a staple on the Internet. Competitive questionnaires live video chats, and everything that comes close to it, reciprocal content is in order. A study conducted in 2016 by the Content Marketing Institute found that 81% of respondents found that interactive content was more engaging than their static counterpart. Interactive content is also an essential tool to differentiate your brand. This application is an excellent resource for infusing images with additional entertainment value that can then be published on social networks or integrated to the content of the blog. This is good for entrepreneurs who want to add a dose of interactive content to their toolkit.
This is probably the most important tool on this list, and my favorite, personally.
Headspace is an application that uses proven meditative techniques, allowing users to gain serenity while stimulating creativity; both quality and quantity. Headspace uses direct, guided and unguided meditations to calm overbooked users, refocus them and create a more productive mindset. This tool does wonders for scattered minds that do not seem to be able to focus or find a sufficiently productive direction.
These mobile tools will ensure that entrepreneurs always have a range of allies to choose from when they travel. Make sure to download them today to maintain productivity and keep your audience happy and engaged.